The Weeknd’s Official Merch Line Unveils “2018 RELEASE 001”
Graphic imagery, catchy text and plenty of XO references.

























The Weeknd and his official merchandise line recently released its first installment of the year, aptly named “2018 RELEASE 001.” Highlighted here in the accompanying lookbook, the 13-piece assemblage features a wide range of casual cut-and-sew staples with notable sportswear elements dispersed throughout.
Sticking primarily to a dual color palette consisting of black and orange, T-shirts, hoodies, long-sleeve crewneck tops, baseball caps and a check-printed flannel button-down spotlight expressive imagery and catchy text, with plenty of “XO” references to go around. A standout look from the lineup is the black and white branded tracksuit. The full collection is available for purchase through The Weeknd’s online shop.
In other fashion news, here are 9 drops you don’t want to miss this week.