Kanye West Will Have to Go to Court in Order to Expand YEEZY Brand

After a Chinese company acquired the trademark.

By //Fashion

According to reports, if Kanye West wants to expand his popular YEEZY brand he will have to fight in court.

Although ‘Ye currently owns the “YEEZY” trademark for footwear, apparently for some reason his company lost “YEEZY” for clothing and other items sometime in 2017. Once “YEEZY” went up for grabs, a Chinese company named Fujian Baby Network Technology Co. swooped in to file paperwork for ownership of the “Yeezy Boost” trademark for items beyond footwear. When Kanye’s company refiled for ownership of “YEEZY” for clothing, the entity responsible for trademarking denied their application because of the fast acting Chinese company.

Although no legal moves have been made just yet, stay tuned for more information as the story develops.

Also, make sure to get a first look at the YEEZY Season 6 Construction Boot.

Read Full Article
adidasKanye WestYEEZY

You may also like

The YEEZY Trackpant 2.0 Will Have 13 New Colorways
Fashion

The YEEZY Trackpant 2.0 Will Have 13 New Colorways

Which one will be your favorite?
36,169 Hypes 21 Comments
No One Came to Kanye West's YEEZY x 2XU Event in Sydney
Fashion

No One Came to Kanye West's YEEZY x 2XU Event in Sydney

The drop was cancelled following a surprisingly low turnout.
359,343 Hypes 205 Comments
adidas YEEZY 500 "Blush" Rumored to Return in April
Footwear

adidas YEEZY 500 "Blush" Rumored to Return in April

Perfect for the changing seasons.
11,866 Hypes 3 Comments
New Accessories Have Appeared on YEEZY SUPPLY
Fashion

New Accessories Have Appeared on YEEZY SUPPLY

Including bags, hats, and a belt.
16,256 Hypes 10 Comments
Drake Gets Spotted in YEEZY Boots
Footwear

Drake Gets Spotted in YEEZY Boots

Picking sides?
37,469 Hypes 68 Comments
Kanye West Is Looking to Hire a New Publicist
Music

Kanye West Is Looking to Hire a New Publicist

Time to refresh your CV.
13,166 Hypes 19 Comments


What to Read Next

Nike's Air Force 1 Low Gets a Vibrant Patent Leather Makeover
Footwear

Nike's Air Force 1 Low Gets a Vibrant Patent Leather Makeover

In “Cherry Red” and “Bright Volt.”

Take a Look at the Concept Art of 'Black Panther'
Arts

Take a Look at the Concept Art of 'Black Panther'

From wardrobes to set pieces.

Air Jordan 1 "Royal" Gets a Paint Splatter Treatment
Footwear

Air Jordan 1 "Royal" Gets a Paint Splatter Treatment

OG with a twist.


Jay Pharoah’s Nano Impressions of Kanye West, Obama and Shaq Are on Point
Entertainment

Jay Pharoah’s Nano Impressions of Kanye West, Obama and Shaq Are on Point

“I mean, why you ain’t looking at me though?”

DeMar DeRozan Hit the Court Sporting the All-New Nike Kobe A.D. NXT 360
Footwear

DeMar DeRozan Hit the Court Sporting the All-New Nike Kobe A.D. NXT 360

Next-generation Flyknit and a hybrid sole.

KIDILL Proudly Displays Punk Influences for Fall/Winter 2018 Collection
Fashion

KIDILL Proudly Displays Punk Influences for Fall/Winter 2018 Collection

Outlandish masks and forward-thinking fits.

More ▾