Marking over three decades as an icon, New Balance‘s “Grey Day” celebration honors the 574‘s most timeless and original iteration — tonal grey. Transcending its Boston roots, the festivities took place in 20 locations across the world, such as Australia, Hong Kong, Japan, Korea, Malaysia, New Zealand, United Arab Emirates, Singapore and Thailand.
The greyscale colorway first made its appearance in 1980 on the NB 620 — a shoe that possessed an aesthetic and performance balance as a lifestyle and urban running staple. The resultant 1982 release of the 990 eschewed contemporary construction trends, as it became the first running silhouette priced at $100 USD. But, it was a year later that New Balance’s eventual ubiquity would be cemented with the 574.
Now after over 30 years, the Massachusetts-based imprint continues to keep the enduring essence of its design and heritage intact — a history that was celebrated through global activations converging art and design. Guests were treated to live music, interactive timelines from the annals of the brand’s campaigns and art exhibitions talks, with a focal point for the events centered around the emblematic “N” logo adorned by work from selected artists.