Hi-Tec HTS74 Launches an '80s-Inspired Spring/Summer 2018 Campaign

Introducing the all-new Neon Shadow silhouette.

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Hi-Tec’s premium HTS74 line just received an elevated selection of new kicks inspired by ’80s style trends. Portrayed in a series of color-blocked montages, the British footwear imprint relays the all-new Neon Shadow sneaker that boasts a “White/Sage” makeup alongside reflective underlays and “Hi-Tec” futuristic lettering on the lateral sides for added flair. Moreover, the brand’s signature Flash Hike RGS, Silver Shadow RGS, and the Badwater 146 models receive new colorways as well.

The footwear collection made especially for the Spring 2018 season will soon be available for purchase at select retailers such as Dover Street Market New York, Caliroots, Naked, Titolo, Need Supply, Soto Store, and Slam Jam. Prices range approximately between $160 USD and $220 USD.

Check out the campaign above and let us know your favorites. Hi-Tec recently collaborated with Christopher Shannon for his Fall/Winter 2017 collection.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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