Lyst Reveals the Hottest Brands and Sneakers for 2018 Q4

Were you surprised?

Fashion
21,116 Hypes 11 Comments

In a GQ exclusive, the shopping aggregate platform Lyst recently shared it’s most searched brands and most popular sneaker for the last quarter of 2018.

Much like its findings in Q2, runway brands like Gucci, Off-White™, Balenciaga, and Givenchy make the top 10, but in a turn of the tide, we are now seeing a shift from luxury fashion to more street-centric brands. Names like Polo Ralph Lauren (largely due to its collab with Palace), Supreme, Stone Island, adidas, and Nike climb their ranks on the list. It is also interesting to point out that Gucci remained at the number one position, whereas Dolce & Gabbana (fifth place in Q2) is now nowhere to be found after it’s recent blunder in China.

In the footwear department, the king of chunky sneakers, the Triple S, takes the number one spot, while sports silhouettes from Nike and adidas pad the list. Classic/traditional footwear shapes make a comeback as Reebok’s Club C, Gucci’s Ace, and Golden Goose’s Superstar round off the top ten most popular sneakers — could this signal a shift from chunky dad shoes to the more minimal and traditional military trainer? The one sneaker on the list that caught us off guard was the Giuseppe Zanotti Kriss high-top.

Most Searched Brands (Male)
1. Gucci
2. Nike
3. Off-White™
4. Balenciaga
5. Polo Ralph Lauren
6. adidas
7. Supreme
8. Stone Island
9. Givenchy
10. Saint Laurent

Most Popular Sneaker (Searched, Sold, and Viewed – Combined)
1. Balenciaga Triple S
2. Nike Air Vapormax
3. Golden Goose Deluxe Brand Superstar
4. Yeezy Boost 350 V2
5. Balenciaga Speed
6. Nike Air Max 97
7. Gucci Ace
8. adidas NMD
9. Giuseppe Zanotti Kriss
10. Reebok Club C

For more fashion news, Nike’s Air Force 1 Jester High mixes deconstructed elements with silver accents.

Read Full Article
Source
GQ
More

What to Read Next

Nike's Air Force 1 Jester High Mixes Deconstructed Elements With Silver Accents
Footwear

Nike's Air Force 1 Jester High Mixes Deconstructed Elements With Silver Accents

A Rox Brown collaboration.

Kanye West Reaches out to Bob Dylan, "Let's Get Together"
Music

Kanye West Reaches out to Bob Dylan, "Let's Get Together"

Via Twitter.

Sony Hopes to Patent New Animation Tech From 'Spider-Man: Into the Spider-Verse'
Entertainment

Sony Hopes to Patent New Animation Tech From 'Spider-Man: Into the Spider-Verse'

Animation so good it makes your spidey-sense tingle.


Nike Air VaporMax 2019 Refreshes in "Teal Tint/Blue Void"
Footwear

Nike Air VaporMax 2019 Refreshes in "Teal Tint/Blue Void"

Ultra clean.

Snoop Dogg Shares His Personal Recipes in 'From Crook to Cook' Cookbook
Food

Snoop Dogg Shares His Personal Recipes in 'From Crook to Cook' Cookbook

Including a “herb”-infused brownie recipe and his take on Gin & Juice.

BRABUS's 4x4² Final Edition Is a 700hp Off-Road Beast
Automotive

BRABUS's 4x4² Final Edition Is a 700hp Off-Road Beast

Starting at €209,000 EUR.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.