BEAMS, mita sneakers & ASICS Reconnect for GEL-Lyte III "Souvenir Jacket" in Navy
The trio’s second collaboration.
Earlier this month, ASICS announced two new takes on the GEL-Diablo, providing a glimpse at what the company has planned for the coming months. Now, the acclaimed Japanese brand has linked up with BEAMS and mita sneakers for a unique rework of the GEL-Lyte III and a new set of T-shirts and sweatsuits.
The centerpiece of the collaboration between BEAMS, mita Sneakers and ASICS comes to us in the form of a rich navy iteration of the ASICS GEL-Lyte III “Souvenir Jacket.” Unveiled over a year after the trio’s original Black GEL-Lyte III “Souvenir Jacket” hit shelves, this new model serves as the second major joint offering from all three companies. Like the previous drop, the new line also comes with some well-branded gear to support the effort.
You can take a the BEAMS, mita sneakers and ASICS GEL-Lyte III “Souvenir Jacket” in navy above and check out a promotional vignette — put together by Keita Suzuki — for the entire collaborative collection below. The sneaker release September 16 exclusively at BEAMS and mita. For more, head to the official mita sneakers website.
Previously, mita sneakers teamed up with hummel to redesign the Marathona OG.
