BEAMS, mita sneakers & ASICS Reconnect for GEL-Lyte III "Souvenir Jacket" in Navy

The trio’s second collaboration.

Footwear
9,162 Hypes 0 Comments

Earlier this month, ASICS announced two new takes on the GEL-Diablo, providing a glimpse at what the company has planned for the coming months. Now, the acclaimed Japanese brand has linked up with BEAMS and mita sneakers for a unique rework of the GEL-Lyte III and a new set of T-shirts and sweatsuits.

The centerpiece of the collaboration between BEAMS, mita Sneakers and ASICS comes to us in the form of a rich navy iteration of the ASICS GEL-Lyte III “Souvenir Jacket.” Unveiled over a year after the trio’s original Black GEL-Lyte III “Souvenir Jacket” hit shelves, this new model serves as the second major joint offering from all three companies. Like the previous drop, the new line also comes with some well-branded gear to support the effort.

You can take a the BEAMS, mita sneakers and ASICS GEL-Lyte III “Souvenir Jacket” in navy above and check out a promotional vignette — put together by Keita Suzuki — for the entire collaborative collection below. The sneaker release September 16 exclusively at BEAMS and mita. For more, head to the official mita sneakers website.

Previously, mita sneakers teamed up with hummel to redesign the Marathona OG.

Read Full Article

What to Read Next

Sivasdescalzo and ASICS Ready Earth-First GEL-LYTE III Collaboration
Footwear

Sivasdescalzo and ASICS Ready Earth-First GEL-LYTE III Collaboration

The sustainably-constructed shoe offers a “complete approach to eco-conscious design.”

ASICS' GEL-Lyte III OG "Day Lyte Pack" Boasts a Wild Arrangement of Colors
Footwear

ASICS' GEL-Lyte III OG "Day Lyte Pack" Boasts a Wild Arrangement of Colors

Neon green, yellow, oranges, blue and more dress up the classic runner.

ASICS Dresses Its GEL-LYTE III OG With Patches of Paisley
Footwear

ASICS Dresses Its GEL-LYTE III OG With Patches of Paisley

Arriving in either “Ash Rock/Cream” or “Black/Cream”.


ASICS' GEL-LYTE III OG Has Been Given a Metallic Makeover
Footwear

ASICS' GEL-LYTE III OG Has Been Given a Metallic Makeover

Arriving as a part of the brand’s upcoming “Medal Pack”.

This Gorgeous Summer House in Santorini Was Built Right Into a Cave
Design

This Gorgeous Summer House in Santorini Was Built Right Into a Cave

Complete with an infinity pool.

Vans Japan Unwraps a Special Indigo Collection With Classic Models
Footwear

Vans Japan Unwraps a Special Indigo Collection With Classic Models

Old Skools, Sk8-His, and Slip-Ons covered in “Japan Blue.”

H&M & The Weeknd Announce Selected by The Weeknd Fall 2017 Collection
Fashion

H&M & The Weeknd Announce Selected by The Weeknd Fall 2017 Collection

18 new seasonal essentials.

BRABUS Unveils the World's Most Powerful 12-Cylinder Off-Road Vehicle
Automotive

BRABUS Unveils the World's Most Powerful 12-Cylinder Off-Road Vehicle

And its price isn’t too far away from a million.

Nike SF AF-1 Mid to Launch in "Orange Quartz"
Footwear

Nike SF AF-1 Mid to Launch in "Orange Quartz"

One final summer banger?


Fashion Insiders React to Rihanna's Fenty PUMA Spring/Summer 2018 Show
Fashion 

Fashion Insiders React to Rihanna's Fenty PUMA Spring/Summer 2018 Show

“This was by far the best collection!”

Mercedes-Benz to Go All-Electric by 2022
Automotive

Mercedes-Benz to Go All-Electric by 2022

The latest automaker to make the move.

BAPE & Dover Street Market Ginza Connect on a Limited Fall 2017 Capsule
Fashion

BAPE & Dover Street Market Ginza Connect on a Limited Fall 2017 Capsule

Co-branded logos on essential soft goods.

Maxo Kream & Lil Uzi Vert Go to Space on New "Mars" Track
Music

Maxo Kream & Lil Uzi Vert Go to Space on New "Mars" Track

First heard on OVO Sound Radio.

Part-Shop, Part-Museum: Inside Garbstore’s New Central London Store
Fashion 

Part-Shop, Part-Museum: Inside Garbstore’s New Central London Store

Founder Ian Paley tells us about the new Garbstore.ten space.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.