Acid house music and UK rave culture of the late ’80s form the inspirations for Lazy Oaf‘s 2017 fall collection. The lookbook, shot by photographer James Rees, highlights the London-based brand’s latest offering against a rave flyer-filled poster board and grassy backdrop. The theme is supposed to portray the morning after a student goes to a house party.
Crewnecks that read “LAZE,” long-sleeves adorned with “BAD FOR YOUR BRAIN,” quarter-zips, hoodies, and trousers are all included in Lazy Oaf’s forthcoming fall collection. In a press release, Lazy Oaf explained where the inspiration for the fall apparel spawned.
“This collection started with a trip down memory lane to illegal raves in muddy fields, squeezing seven people into a Peugeot 205 and getting lost for 7 hours because there was no sat-nav…”
In addition to the acid house and rave party inspired lookbook, Lazy Oaf offers a coinciding visual highlighting its seasonal items. The full collection releases this Thursday, July 20 via Lazy Oaf’s online shop. Check out the lookbook above and peep the video below:
- James Rees
- Art Direction
- Sam Bailey
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