Uniqlo Fifth Avenue Transformed Into "World 1-1" for Its Nintendo UT Grand Prix 2017 Collaboration

The ‘Super Mario’/8-bit themed event was filled with ’80s gaming nostalgia.

By //Fashion 

To commemorate its UT Grand Prix 2017 collaboration with the world’s favorite gaming company Nintendo, fast retailer Uniqlo transformed its Fifth Avenue NYC flagship store to the finest detail.

The store, in addition to allowing guests to pre-purchase select items from the collection before the public, catered to fans of the retro gaming community as well as the casual entertainment seekers: Nintendo Switch consoles demoing Mario Kart and 1-2 Switch, a multiplayer 3DS station running Super Smash Bros., and nostalgic pinball and arcade games were all set to free play for the visiting guests to try. Additionally, a UFO catcher allowed for a creative way to seed parting gifts, while the drinks and delectables — including turtle shell-shaped cake pops — added an extra touch of 8-bit goodness. DJ Whutever brought the music, Victoria’s Secret model Chanel Iman graced the event with her presence, and plenty of cross-industry influentials rounded out the event highlights.

Check out the recap of the event above and visit the Uniqlo Fifth Avenue store to pick up your favorites from the collection today.

Read Full Article
Image Credit
Eddie Lee/HYPEBEAST
UniqloNintendoSuper Mario Bros.Uniqlo UT

You may also like

UNIQLO Celebrates Marvel With UT Grand Prix T-Shirt Collection
Fashion

UNIQLO Celebrates Marvel With UT Grand Prix T-Shirt Collection

Paying tribute to characters including Hulk, Captain America and The Avengers.
10,817 Hypes 13 Comments
McDonald's Continues Celebrating Big Mac Anniversary With Uniqlo UT Collaboration
Fashion

McDonald's Continues Celebrating Big Mac Anniversary With Uniqlo UT Collaboration

The shirts even come with a coupon for a Big Mac meal.
8,553 Hypes 15 Comments
Ayrton Senna's First Monaco Grand Prix F1 Car Set for Auction
Automotive

Ayrton Senna's First Monaco Grand Prix F1 Car Set for Auction

A piece of racing history.
1,594 Hypes 3 Comments
Why Does Luxury Retailer Saks Fifth Avenue See Streetwear in Its Future?
Fashion 

Why Does Luxury Retailer Saks Fifth Avenue See Streetwear in Its Future?

Integrating Stone Island, and teasing an exclusive OFF-WHITE™ collection.
14,390 Hypes
Uniqlo Has Announced Its Next Designer Collaboration
Fashion

Uniqlo Has Announced Its Next Designer Collaboration

Taking over from J.W. Anderson.
16,830 Hypes 20 Comments


What to Read Next

Burial Drops Surprise EP 'Subtemple'
Music

Burial Drops Surprise EP 'Subtemple'

Two new songs from one of electronic music’s most elusive artists.
1,355 Hypes 0 Comments

The Lineup for Billboard Hot 100 Fest 2017 Has Arrived
Music

The Lineup for Billboard Hot 100 Fest 2017 Has Arrived

Hot summer festivals are upon us.
1,146 Hypes 0 Comments

Hender Scheme Unveils Its 2017 Fall/Winter Collection Full of Premium Materials
Fashion

Hender Scheme Unveils Its 2017 Fall/Winter Collection Full of Premium Materials

Rabbit fur and pig suede lead the way.
1,946 Hypes 0 Comments


First Images of the adidas NMD R1 "Sea Crystal" Surface
Footwear

First Images of the adidas NMD R1 "Sea Crystal" Surface

Blue on blue.
6,743 Hypes 0 Comments

A Look Inside Heron Preston's Pop-Up Shop at Moscow's KM20
Fashion

A Look Inside Heron Preston's Pop-Up Shop at Moscow's KM20

The concept shop gets Preston’s ultra-industrial look.
2,879 Hypes 0 Comments

Uno The Activist, Thouxanbanfauni & Lucki Deliver Sedated Flows Over Dreamy Melodies on "Beam Me Up"
Music

Uno The Activist, Thouxanbanfauni & Lucki Deliver Sedated Flows Over Dreamy Melodies on "Beam Me Up"

A new anthem for the SoundCloud rap scene.
466 Hypes 0 Comments

More ▾