A Look Inside Heron Preston's Pop-Up Shop at Moscow's KM20

The concept shop gets Preston’s ultra-industrial look.

Fashion
3,855 Hypes 0 Comments

Heron Preston debuted his new pop-up shop today at Moscow’s KM20 concept store. The retail space plays host to the designer’s 2017 fall/winter collection “For You, The World” and is the first location in a global series launch that also includes Tokyo, Milan, Seoul, New York, Paris and London. Inside the space, we see the industrial theme Preston has become known for play out — the large crates, bulldozers, and even cranes are the main draw. There are also painted “hazard” and arrow signs everywhere to add a more realistic effect.

As for the goods, the Heron Preston x DSNY (Department of Sanitation New York) products, new items from the new collection, as well as the special pop-up T-shirt are available for purchase. It will definitely be interesting to see how each of the other shops on the tour will host the event. If you want a first-hand experience right now, you can check out the after party via live stream.

KM20
Stoleshnikov lane, 2
Moskva, Russia
107031

Read Full Article

What to Read Next

Adam Lister and GROCERY Celebrate Vintage Basketball Cards With BELOWGROUND Pop-Up
Fashion

Adam Lister and GROCERY Celebrate Vintage Basketball Cards With BELOWGROUND Pop-Up

Featuring an exclusive signed art print.

Take a Look Inside Western Elders' "Views From a Park Bench" NYC Pop-Up Shop
Fashion

Take a Look Inside Western Elders' "Views From a Park Bench" NYC Pop-Up Shop

Open from June 26-28.

Diesel Presents The "RIDE OR DIE(SEL) FOR NEW YORK" Pop-Up
Fashion 

Diesel Presents The "RIDE OR DIE(SEL) FOR NEW YORK" Pop-Up

Presented by Diesel
Recapping a weekend of exclusive merch and support for local businesses.


Take a Look Inside THE CONVENI's SKP-S Pop-Up in Beijing
Fashion

Take a Look Inside THE CONVENI's SKP-S Pop-Up in Beijing

Hiroshi Fujiwara’s retail concept brand goes global once again.

Uno The Activist, Thouxanbanfauni & Lucki Deliver Sedated Flows Over Dreamy Melodies on "Beam Me Up"
Music

Uno The Activist, Thouxanbanfauni & Lucki Deliver Sedated Flows Over Dreamy Melodies on "Beam Me Up"

A new anthem for the SoundCloud rap scene.

The First Stray Rats Drop for 2017 Summer Is Here
Fashion

The First Stray Rats Drop for 2017 Summer Is Here

Floridian style with classics and new designs alike.

Yung Lean Is Re-Releasing His Original Merch on Sustainable Blanks
Fashion

Yung Lean Is Re-Releasing His Original Merch on Sustainable Blanks

Unknown Memory 2002 returns in 2017.

Nike's Oregon Project Accused of Violating Antidoping Rules in New Report
Sports

Nike's Oregon Project Accused of Violating Antidoping Rules in New Report

“A culture of coercion, secrecy and possible medical malpractice.”

Tom Hardy to Star in Sony & Marvel's 'Venom'
Entertainment

Tom Hardy to Star in Sony & Marvel's 'Venom'

Ruben Fleischer will direct Hardy as the iconic Spider-Man villain.


Ralph Lauren Posts $204 Million USD Loss in Fourth Quarter
Fashion

Ralph Lauren Posts $204 Million USD Loss in Fourth Quarter

Bad turns into worse for the fashion retailer.

Hayao Miyazaki Is Looking to Hire Artists for His Final Film
Entertainment

Hayao Miyazaki Is Looking to Hire Artists for His Final Film

The pay isn’t remarkable, but the experience would be.

$UICIDEBOY$ Drop New Song & Visual, "NEW CHAINS, SAME SHACKLES"
Music

$UICIDEBOY$ Drop New Song & Visual, "NEW CHAINS, SAME SHACKLES"

‘KILL YOUR$ELF’ coming soon.

Kaytranada Unveils New 'Ocean & Montana' EP With Buddy
Music

Kaytranada Unveils New 'Ocean & Montana' EP With Buddy

Plus, a video for their track “Find Me.”

Listen to Katy Perry and Nicki Minaj Send Shots on New "Swish Swish" Track
Music

Listen to Katy Perry and Nicki Minaj Send Shots on New "Swish Swish" Track

Swish swish bish.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.