A Look Inside Heron Preston's Pop-Up Shop at Moscow's KM20

The concept shop gets Preston’s ultra-industrial look.

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Heron Preston debuted his new pop-up shop today at Moscow’s KM20 concept store. The retail space plays host to the designer’s 2017 fall/winter collection “For You, The World” and is the first location in a global series launch that also includes Tokyo, Milan, Seoul, New York, Paris and London. Inside the space, we see the industrial theme Preston has become known for play out — the large crates, bulldozers, and even cranes are the main draw. There are also painted “hazard” and arrow signs everywhere to add a more realistic effect.

As for the goods, the Heron Preston x DSNY (Department of Sanitation New York) products, new items from the new collection, as well as the special pop-up T-shirt are available for purchase. It will definitely be interesting to see how each of the other shops on the tour will host the event. If you want a first-hand experience right now, you can check out the after party via live stream.

Stoleshnikov lane, 2
Moskva, Russia

Pavel Kryukov