Palace NYC Store Address Revealed, in the Heart of SoHo's Streetwear Scene

Perfect for visitors and locals.

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The official address for the upcoming Palace NYC retail store is now official. According to the Palace Instagram page, the address for the new brick-and-mortar is 49 Howard Street, in close proximity to such shops as Opening Ceremony, NikeLab, Billionaire Boys Club, Stadium Goods and more. The store, which was revealed late last week, will carry the brand’s synonymous offering of street/skate/sports wear and align with the 2017 summer collection previewed here.

Palace NYC SoHo will open on May 5 at 11 a.m. EST, but be prepared to queue much earlier than that if you plan on getting in and leaving with what you want. See the official IG announcement and the Google Street View of the store and its neighborhood below.

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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