Pleasures & Chinatown Market Transform IKEA's Iconic FRAKTA Bag Into a Hat
Well, that didn’t take long.
Yup, an IKEA FRAKTA dad cap now exists and it’s all thanks to Los Angeles-based labels Pleasures and Chinatown Market. Not long ago, Balenciaga reimagined the iconic 99-cent bag as a $2,145 USD luxury tote. The Swedish furniture giant responded to the copycat iteration with a humorous ad detailing how to spot an original IKEA FRAKTA bag. This time around, the streetwear duo have transformed the bright-blue polypropylene accessory into a $38 USD hat for the 2017 spring/summer season. You’re probably cringing at the concept, but it’s executed pretty damn well, to say the least.
Check out the photos above and view an accompanying ad below. Stay tuned for more details and expect the cap to drop at Pleasures and Chinatown Market’s official websites in a few weeks.
