Pleasures & Chinatown Market Transform IKEA's Iconic FRAKTA Bag Into a Hat

Well, that didn’t take long.

By
Fashion
18,980 Hypes 0 Comments

Yup, an IKEA FRAKTA dad cap now exists and it’s all thanks to Los Angeles-based labels Pleasures and Chinatown Market. Not long ago, Balenciaga reimagined the iconic 99-cent bag as a $2,145 USD luxury tote. The Swedish furniture giant responded to the copycat iteration with a humorous ad detailing how to spot an original IKEA FRAKTA bag. This time around, the streetwear duo have transformed the bright-blue polypropylene accessory into a $38 USD hat for the 2017 spring/summer season. You’re probably cringing at the concept, but it’s executed pretty damn well, to say the least.

Check out the photos above and view an accompanying ad below. Stay tuned for more details and expect the cap to drop at Pleasures and Chinatown Market’s official websites in a few weeks.

Pleasures Chinatown Market IKEA Frakta Bag Hat Streetwear Apparel Accessories Fashion

Read Full Article

What to Read Next

Nike Introduces the Aqua Sock 360 With a Trio of NikeLab Releases
Footwear

Nike Introduces the Aqua Sock 360 With a Trio of NikeLab Releases

A nod to both the Aqua Sock and Aqua Sock Too.

UNDERCOVER & Kutani Seal Team up on a Limited Edition Tableware Collection
Design

UNDERCOVER & Kutani Seal Team up on a Limited Edition Tableware Collection

Tea ceremony essentials.

This Week's Sneaker Releases You Don't Want to Miss
Footwear 

This Week's Sneaker Releases You Don't Want to Miss

Some select drops you’ll need to keep tabs on.


A Federal Class Action Lawsuit Has Been Filed Against Ja Rule and the Fyre Festival Organizers
Music

A Federal Class Action Lawsuit Has Been Filed Against Ja Rule and the Fyre Festival Organizers

Who saw this coming?

M.C. Escher x Supreme 2017 Spring/Summer Collection
Fashion

M.C. Escher x Supreme 2017 Spring/Summer Collection

A vibrant collection from the Dutch graphic artist.

Check out Every Piece From Palace's 2017 Summer Collection
Fashion

Check out Every Piece From Palace's 2017 Summer Collection

You’ll also find a pair of snakeskin boots.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.