Is Billionaire Boys Club Set to Relaunch Its ICECREAM Label?

After an unexpected release.

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Fashion
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Billionaire Boys Club recently hinted at the relaunch of its iconic ICECREAM label with the release of an exclusive range of long-sleeve T-shirts. The three T-shirts included in the range feature a graphic of a theater sign with BBC NYC flagship store’s address and serves as the first resurgence of ICECREAM since Pharrell bought back the BBC label last year. Additionally, BBC created an all-new Instagram for the relaunch, with the handle @solidgoldblackberry referencing Pharrell’s iconic 18 karat gold-plated BlackBerry 8700 and 8300 Curve. Stay tuned for more details of the shirt and potential relaunch of ICECREAM.

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