Is Billionaire Boys Club Set to Relaunch Its ICECREAM Label?
After an unexpected release.
Billionaire Boys Club recently hinted at the relaunch of its iconic ICECREAM label with the release of an exclusive range of long-sleeve T-shirts. The three T-shirts included in the range feature a graphic of a theater sign with BBC NYC flagship store’s address and serves as the first resurgence of ICECREAM since Pharrell bought back the BBC label last year. Additionally, BBC created an all-new Instagram for the relaunch, with the handle @solidgoldblackberry referencing Pharrell’s iconic 18 karat gold-plated BlackBerry 8700 and 8300 Curve. Stay tuned for more details of the shirt and potential relaunch of ICECREAM.
