Pharrell Williams Does a Balancing Act in Chanel's Gabrielle Bag Campaign Video

Skateboard P vs. an empty warehouse.

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Chanel‘s campaign videos for the Gabrielle bag continue to roll and now the Parisian luxury label has released Pharrell Williams‘s version. In this short clip we see Skateboard P in a warehouse full of music stage equipment with the famous Gabrielle bag over his shoulder. He does a balancing act of sorts with the trunks and steel beams around him and it gets quite tricky at some moments. If he really wanted to, Mr. Williams might have a career in parkour down the future.

See the video below and read up on Williams’s thoughts on being the first male to star in a Chanel handbag campaign here.

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Antoine Carlier
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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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