Pharrell Williams Is the First Man to Appear in a Handbag Ad Campaign for Chanel

Karl Lagerfeld knows what he’s doing.

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In a recently revealed upcoming campaign by Chanel, it turns out that brand spokesperson Pharrell Williams is the first man to ever appear in a handbag ad for the French fashion house. As told to WWD by creative director Karl Lagerfeld, the Gabrielle bag can be worn in “many different circumstances,” implying that men too can use the famous style.

Furthermore, it turns out that Williams has already been using the Gabrielle — Williams states, “When I first started wearing it I didn’t have anything in it. I was just so excited to have it. But now I use it to carry my phone, and — you know — essential personal things.”

By the looks of it, Karl Lagerfeld has the intent of making the Gabrielle the ultimate “It” bag this season for anyone and everyone.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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