Five Post-Streetwear Brands You Should Keep an Eye on This Week

Uncovering brands that look to have a promising future.

By //Fashion 

In the landscape of fashion, success is more often than not measured by how much exposure a label receives. Yet we should not overlook the segment of brands that are carving out their own sector in the fashion realm with unique concepts that have yet to reach the masses. These labels constantly remain true to their original visions season after season, expressing their interpretations on style and existing in a space beyond what is considered “on-trend” and mainstream. We look to highlight these labels, uncovering why you should keep an eye on their upcoming seasonal offerings.

ALICE LAWRANCE XX

South Korean label ALICE LAWRANCE XX serves to represent the idea of post-modern streetwear with its unisex collections built upon memory and moods. The label began with simple expressive T-shirt ranges but recently branched out, launching its first full collection titled “new BEAT.” The 2017 spring/summer “new BEAT” collection is comprised of jackets, sweatshirts, shirts, T-shirts, trousers and caps that are designed around the idea of communicating uniqueness and individuality to the world. It is interesting to note that aside for functioning as a clothing label, ALICE LAWRANCE XX is also a cafe located in Seoul’s Hannam-Dong district. The cafe serves as something of a showroom for the label and exists to convey the ethos behind ALICE LAWRANCE XX.

ALICE LAWRANCE XX Cafe
B1 Hannam-Dong
684-36, Seoul
South Korea

Facebook: ALICE LAWRANCE XX
Instagram: @alicelawrancexx
Shop Here

HELIOT EMIL

Founded in 2014, HELIOT EMIL is a Copenhagen-based brand founded by brothers Julius and Victor Juul. The label is known for its unisex collections, which features strong attention to detail and a raw aesthetic. Utilizing fine textiles sourced from around the world, season after season HELIOT EMIL exhibits eclectic collections centered around thought-provoking themes. Its latest 2017 fall/winter collection titled “NEW BRUTALISM” displays a notable maturation of the label, as the range furthers HELIOT EMIL’s established look.

Facebook: Heliot Emil
Instagram: @heliot_emil
Shop Here

Casper and The Beast

Based in Copenhagen, Casper and The Beast represents a dying breed of independent footwear labels. Standing up against giants, the label offers unique quality footwear that stands a cut above. Interpreting classic men’s silhouettes, the label’s footwear offerings all exhibit something genuinely classic while remaining innately modern with their designs. Constructed for longevity, Casper and The Beast utilizes premium Italian leather, laces, zipper and ultra-light micro EVA soles for superior durability and comfort.

Facebook: Casper and The Beast
Instagram: @casperandthebeast
Shop here.

GALLERY 909

Created by 21 year old creative, Scott Watts, GALLERY 909 is a contemporary tech label that focuses on the human form. GALLERY 909’s unique sensibility highlights the essential connection between form and function through its stripped down garments. The labels’ 2017 fall/winter “Collective Actions” collection utilizes neutral tones and utopian shapes to offer a toned-down interpretation of technical looks. Watts’ recently released a video lookbook of the GALLERY 909’s forthcoming collection, which will be showing at the next New York Fashion Week.

Instagram: @gallery909
Shop Here

ANITYA

Japanese label Samsara recently rebranded, unveiling its first unisex collection under the new name ANITYA. “Anitya” is Sanskrit for impermanence and represents the clear Buddhist influence of the label. The concept behind ANITYA is the idea of “opposition and harmony,” which is expressed in the designs of its first collection. The latest seasonal range utilizes an Earth tone palette to display a truly Buddhist aesthetic of balance and neutrality in design.

Facebook: Samsara
Instagram: @samsara_dw
Shop Here

Read Full Article
Image Credit
ALICE LAWRANCE XX, HELIOT EMIL, CASPER AND THE BEAST, GALLERY 909, Index
GALLERY 909ALICE LAWRANCE XXHELIOT EMILCASPER AND THE BEASTAnitya

You may also like

Street Style at Seoul Fashion Week Spring/Summer 2018 Featured an Eclectic Mix of Luxury & Streetwear
Fashion 

Street Style at Seoul Fashion Week Spring/Summer 2018 Featured an Eclectic Mix of Luxury & Streetwear

What the Korean capital’s most fashionable are wearing now.
21,339 Hypes 0 Comments
Keep Your Stash Secure in This Safe Disguised as an adidas Shoe Box
Design

Keep Your Stash Secure in This Safe Disguised as an adidas Shoe Box

For your most treasured pair of BOOSTs.
7,180 Hypes 0 Comments
Desiigner & PHIRE WIRE Team up on an Exclusive Limited-Edition Streetwear Collection
Fashion

Desiigner & PHIRE WIRE Team up on an Exclusive Limited-Edition Streetwear Collection

Hoodies, T-shirts, Track pants and more.
1,512 Hypes 4 Comments
Virgil Abloh Gives In-Depth Talk on Streetwear and How It's an Art Movement
Fashion 

Virgil Abloh Gives In-Depth Talk on Streetwear and How It's an Art Movement

“I’m a descendant of everyone from Kanye West to Pharrell Williams.”
19,783 Hypes 49 Comments
Noah Educates on the Dangers of Single-Use Plastics
Fashion

Noah Educates on the Dangers of Single-Use Plastics

“If the oceans die, we die.”
3,805 Hypes 14 Comments
10 Product Drops You Don't Want to Miss This Week
Fashion 

10 Product Drops You Don't Want to Miss This Week

STAMPD x BAPE, Saturdays NYC x fragment, mastermind WORLD and more.
13,243 Hypes 4 Comments


What to Read Next

Vans Taps DELUXE for a Special Authentic Makeover
Footwear

Vans Taps DELUXE for a Special Authentic Makeover

Subtle details hit the classic model.
4,908 Hypes 0 Comments

Micah Spear's Vibrant 'Ø' Series Features Burnt Cash and Julian Klinecewicz Visuals
Arts

Micah Spear's Vibrant 'Ø' Series Features Burnt Cash and Julian Klinecewicz Visuals

“The work is not about destroying money…”
1,561 Hypes 0 Comments

Sasquatchfabrix. & Vans Have a Collaboration on the Way
Footwear

Sasquatchfabrix. & Vans Have a Collaboration on the Way

A new kind of Old Skool.
3,894 Hypes 0 Comments


Edison Chen & DJ Prepare Share Coachella Mix Featuring Kendrick Lamar, Travis Scott, Skepta & More
Music

Edison Chen & DJ Prepare Share Coachella Mix Featuring Kendrick Lamar, Travis Scott, Skepta & More

It’s a ‘Spring Situation’ with DJ EZ DICK.
1,448 Hypes 0 Comments

Society Is Now Made up of Good Brands With Bad Values

Society Is Now Made up of Good Brands With Bad Values

Values are the new product. But what if your product sucks?
4,863 Hypes 0 Comments

This Exclusive adidas Originals NMD XR1 Is Set to Hit Stores Next Week
Footwear

This Exclusive adidas Originals NMD XR1 Is Set to Hit Stores Next Week

Ready for your summer rotation.
6,333 Hypes 0 Comments

More ▾