Prada Unveils Colorful New Art Installation in Its New York Store
Part of the brand’s ongoing love affair with the arts.
Prada’s seasonal revamp in its stores has continued with the display of a new installation in its New York store. The Broadway Epicenter space showcased Dialogic, which consisted of backlit film stills and frames and allowing these singular frames to create a disjointed narrative all of its own. The last time Prada collaborated explicitly with an artist was a tremendous success, as the brand’s collaboration with Christophe Chemin flew off the shelves and quickly entered grail status.
The installation is part of Prada’s ongoing love affair with the arts – the brand regularly uses actors such as Dane DeHaan to front its campaigns and hiring director David O. Russell to create a short film for the company.
