Helmut Lang Releases a $320 USD Freezer Bag-Inspired Tote

Carry your everyday essentials with flair.

Fashion
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Some months back, Helmut Lang released what it called a luxe “trash bag” for $495 USD. The long tote was made of lambskin leather that came in silver, black and red — all had metallic finishes. Now, HL is back with another carry companion in the form of a freezer bag-inspired tote. Design cues for the cheeky accessory were taken from the insulation material used in actual freezer bags.

The tote is made out of a metallic woven material and is detailed with the Helmut Lang insignia. It’s priced at $320 USD ($295 for the mini version) and can be purchased at the label’s official site.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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