Telfar Downsizes Its Iconic Shopper Into a “Baby” Bag Charm
Built with a top zipper closure and dual rear card pockets.
Summary
Telfar Baby Bag Charm downsizes the iconic shopper to 10.16 cm x 7.62 cm.
Features zip closure, card pockets, and a carabiner strap in 14 colorways.
Priced at $78, releasing July 17, 2026.
Telfar has released the Baby Bag Charm, a playful downsizing of the brand’s iconic shopper silhouette. Measuring just 10.16 cm x 7.62 cm, the charm features a zip closure, two card pockets on the back, as well as a carabiner hand strap that allows it to clip onto larger bags, belt loops or be carried as a tiny tote. Despite its reduced scale, the design retains the brand’s recognizable bag silhouette, complete with functional details suited for small, everyday essentials.
The Telfar Baby Bag Charm is offered in 14 vibrant colorways, highlighting fan-favorite shades such as Acid, Azalea, Pearl, Ballerina and Black Rainbow. Retailing for $78 USD, the accessory will be available starting July 17, 2026, exclusively online via Telfar, with an in-store release scheduled for the following week at the brand’s New York City flagship on 408 Broadway.
