Southside Shows off the Latest PUMA IGNITE evoKNIT Colorway in Downtown LA

The triple white sneaker is at home on the West Coast.

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Having already tapped Dave East and Insighting to put the PUMA IGNITE evoKNIT to work, acclaimed music producer Southside is the latest to take the shoes for a test drive. Known for his work with the hottest artists in hip-hop like Kanye West and Drake, Southside is always on the move to the studio and to meetings about upcoming projects. On his latest visit to the City of Angels, Southside rocked the “Triple White” rendition of the runner-meets-lifestyle hybrid as he dashed through the city, trying out not only the sneaker’s futuristic looks against LA’s contemporary architecture, but also the technology behind the silhouette including its form-fitting sock upper and IGNITE FOAM midsole.

Follow Southside through the city above, and pickup your own pair for $130 USD on PUMA’s web store as well as at Foot Locker.

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