Photographer Insighting Traverses the Expanses of New York City in the PUMA IGNITE evoKNIT
Creating a lookbook of self-portraits featuring himself wearing the sneaker.
Traversing large expanses of urban territory is part of New York photographer Gio Elao’s, better known as Insighting, daily routine as he snaps his way through city. For his latest project, Insighting brought sneakers into the mix and shot self-portraits of himself in the PUMA IGNITE evoKNIT across the boroughs of NYC. Not only is the sneaker a great match for the photographer because of its lightweight flexibility (which helps Gio climb buildings and explore new areas of the five boroughs), but the shoe’s stylish monochromatic colorway and tonal PUMA branding around the top of the fitted sock-upper fit well with his grayscale New York aesthetic.
Keep your eyes peeled for the IGNITE evoKNIT, which is engineered to be a technical performance urban running shoe as well as a streetwear staple, at select Foot Locker locations and also on PUMA’s official website.
