Dave East Runs Harlem's Streets in the PUMA IGNITE evoKNIT

The monochromatic silhouette is designed with both performance and attitude in mind.

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Streetwear meets performance in PUMA’s latest silhouette: the IGNITE evoKNIT. Designed with attitude as well as functionality in mind, the sneaker was created for runners who are conquering the city’s toughest streets. Using PUMA’s most innovative technology, the shoe places a form-fitting sock-like upper atop an IGNITE FOAM midsole, which delivers comfortable cushioning as well as a return of energy to propel your run. As a lifestyle shoe, the IGNITE performs equally well — the style is available in both black and red colorways and constructed with a tonal evoKNIT material that feels right at home on the streets of NYC.

In PUMA’s latest lookbook, Harlem rapper Dave East rocks the IGNITE evoKNIT on the streets of his home neighborhood in uptown Manhattan. One of New York City’s rising rap stars, East is getting ready to drop his latest mixtape, Kairi Chanel (named after his daughter), and will be performing at the Made in America festival in Philadelphia on September 3. Check out the sneakers above, and shop the IGNITE evoKNIT at PUMA’s website and at Foot Locker for $130 USD.

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Sebastian Ruiz/Hypebeast
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In This Article
Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

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