CEO of Calvin Klein Lays out Impact Raf Simons Will Have on Brand

Find out what he had to say about his new creative director.

Fashion
7,724 Hypes 0 Comments

Raf Simons, who recently was named as brand chief creative officer at Calvin Klein, is enjoying a bit of a head start ahead of even releasing any wears. Slated to debut his first collection next February, the storied brand has increased its revenue earnings by 12 percent in the second quarter — pushing PVH Corp.’s revenue to $1.93 billion USD. The anticipation of Simons coming on board has raised expectations as Emanuel Chirico, PVH Corp. chairman and chief executive officer explained in a phone call with Wall Street. “For the first time since we have owned the business we have gotten one clear strategic direction for the brand.” Chirico later went on to say, “You can’t underestimate what that will mean to us from a brand point of view moving forward.”

“As we move in 2017 and beyond, you’ll see more lifestyle marketing of the brand that will capture and take advantage of all the product category as where we think there is significant growth. All very positive from a licensing point of view.” The CEO explains in talking about future plans.

Read Full Article
Source
WWD

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

421 Users Online

What to Read Next

Boys Noize, Hudson Mohawke, Danny Brown, Spank Rock & Pell Collide for "Birthday"
Music 

Boys Noize, Hudson Mohawke, Danny Brown, Spank Rock & Pell Collide for "Birthday"

The perfect weekend soundtrack.

15 Things You Need to Know About Veneda Budny
Fashion 

15 Things You Need to Know About Veneda Budny

Meet our new Copenhagen muse Veneda Budny – the model who mastered classic streetwear.

Preview Every Song off Young Thug's New Album 'Jeffery'
Music 

Preview Every Song off Young Thug's New Album 'Jeffery'

Some of these titles are going to raise eyebrows.


Famed Skater, Social Media Star C-Roy (Cyril Palmer) Flexes Rapping Skills on "Wifi Boomin" & "BAND$"
Music 

Famed Skater, Social Media Star C-Roy (Cyril Palmer) Flexes Rapping Skills on "Wifi Boomin" & "BAND$"

Plus, a No Jumper feature.

Mike Dean Won't Let Travi$ Scott Drop His Album Until He's Done Mixing
Music 

Mike Dean Won't Let Travi$ Scott Drop His Album Until He's Done Mixing

“I am prepping some crazy sh*t. Had to break to do Frank album.”

A Closer Look at the Packer Shoes x ASICS "Game. Set. Match." Footwear Collection
Footwear

A Closer Look at the Packer Shoes x ASICS "Game. Set. Match." Footwear Collection

Launching in conjunction with New York’s premier tennis tournament, the U.S. Open.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.