Soho Yacht Club's New T-Shirt Collection Encourages You to "Do Something Nice Today"

UK streetwear brand Soho Yacht Club has just presented its latest T-shirt collection of the Summer and it sees the brand utilize its brand slogan, “Do Something Nice Today,” while also taking inspiration from the automotive industry to reimagine a classic logo.

Soho Yacht Club is a brand for the people. The imprint still seems to operate on an if-you-know-you-know basis, however, its collections and collaborations consistently follow the same ethos of standing up for the community. And while the brand has worked with one of the biggest and most successful football teams, Chelsea, Soho Yacht Club took the collaboration to a local snack bar in Fulham, West London, proving that its community ties will never vanish for anything or anyone.

Now, Soho Yacht Club’s latest collection introduces two new T-shirt designs. The first is a white design, with a summer-ready print across the center of the chest that reveals a blossoming flower, surrounded by the “Do Something Nice Today” slogan. Additionally, the second tee is designed with a navy blue foundation, complemented by a reworked BMW logo on the chest alongside fluorescent slogan typography on the back.

You can take a closer look at the new drop from Soho Yacht Club above and the T-shirts will be available to shop via the brand’s official website this afternoon (July 28).

In other fashion news, check out the latest Summer collection from Corteiz.