Following the Nike and UCLA Athletics multi-year agreement earlier this month.
The deal follows the termination of its $280 million USD contract with Under Armour.
The adult webcam company makes its bid.
The largest deal in NCAA history.
Rep the West Coast with pride.
“The Lakers should build around Lonzo.”
LaVar Ball doesn’t buy it.
With Nike, adidas and UA refusing LaVar’s terms, Big Baller Brand has assumed full existential tailspin before it could even take off.
A 15-year deal worth $280 million USD to be exact.
Apparently, Diddy took it to his son Justin’s campus with a bone to pick with the young man’s