Returning fashion to a grass roots level.
Get a glimpse of the vibrant new range.
“There are simply just too many shows. I find it a little bit insane.” – Guram Gvasalia
The Paris headquarters and design office go to Switzerland’s largest city.
“You know, you take the focus away from clothing once you start speaking about numbers.”
The “DRY CLEANING” event will be held at a secret location in Los Angeles.
“People also sometimes take the industry too seriously.”
The rare “garage sale” will be held at a secret location.
“We realized quickly they weren’t trying to bastardize the brand, they’re actually complimenting the brand.”
Including some never-before-seen statement pieces from the controversial fashion collective.
The business-minded Gvasalia brother explains the simple economic principles guiding the subversive design collective.
As revealed by the brand’s CEO, Demna’s younger brother Guram Gvasalia.
