Vetements Is No Longer Doing Fashion Shows, for Now
“There are simply just too many shows. I find it a little bit insane.” – Guram Gvasalia
Vetements chieftains, Demna and Guram Gvasalia, are currently calling it quits on the catwalk. In recent interviews, the brazen designers proclaimed that things are just a bit too hectic on the fashion front. More precisely, “There are simply just too many shows. I find it a little bit insane … the routine takes away the excitement,” said Guram Gvasalia to WWD. Demna echoes the sentiment to Vogue, “We are not going to show in the classical system anymore.”
The brothers are pressing on the brakes for now, but will eventually return to the runway when the time is right. They already pulled Vetements’ 2018 collection from Spring 2017 Couture Week and instead, will present the range in a showroom from June 26-30 during Men’s Fashion Week in Paris. Guram also proclaimed that he will shoot and style the collection himself.
“Today shows have nothing to do with clothes anymore,” said Guram. “Most of the looks are not even produced and therefore never get to the shop floor. Shows are there merely to sell a dream that at the end of the day will sell a perfume or a wallet in a duty-free store.”
On the other hand, Demna stressed that fashion shows are just plain dull. “I got bored. I think it needs to enter a new chapter. Fashion shows are not the best tool. We did the show in the sex club, the restaurant, the church. We brought forward the season, we showed men’s and women’s together. It’s become repetitive and exhausting. We will do something when there’s the time and the need for it. It will be more of a surprise.”
With all this being said, however, Demna still plans to launch Balenciaga’s 2018 spring men’s show on June 21 in Paris.
