I.T is a Hong Kong-based fashion conglomerate founded in 1988. It owns a variety of brands, many of them being Hong Kong or Asian brands, while distributing a variety of brands from around the world, in its retail stores. The brand’s in-house labels include izzue, b+ab, 5cm, fingercroxx, : CHOCOOLATE, touta coup, Venilla suite, A Bathing Ape and AAPE. As well as, licensed brands that include MLB, Hyoma, Rue and LARGE.