The man behind Steph Curry’s signature shoe is stolen back from his Nike contract.
What could it mean for the company’s future?
Big gains for the Three Stripes and Baltimore-based brand.
Is it time for Durantula to reinvent himself?
The Belgian-born designer will head up the premium Under Armour Sportswear division.
There’s no one in the game like him, and he has his feet to thank.
The most technical addition yet.
A 15-year deal worth $280 million USD to be exact.