PUMA Acknowledges the Evolving History of Photography With the RS-0 “Optic”
PUMA Top 100
German Sportswear Company
Profile
Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections
Presented by PUMA
Wrapped in the reflective 3M material.
Plus a sneak peek at BAIT’s New York Comic Con booth.
Including a ‘Venom’-decorated Alpha Industries MA-1 bomber.
The latest 50th anniversary collaboration.
The colorway is exclusive to Hypefest.
Alongside the adidas Falcon, PUMA CELL Endura, LB16, KD11 and more.
The drama-filled offseason ends today, as the the first preseason game tips off tonight.
Continuing its trend-ready momentum.
Part of a larger motorsport-inspired FW18 collection.
Marking the first low-top design for the duo.
The global head of Select, PUMA’s lifestyle and collaborations division, details his exciting career path with great advice along the way.
