Recently reissuing its referential CELL Endura, the original release of the sneaker stood at the pique of PUMA‘s advancements with cushion technology in the ’90s. Now for the contemporary, the kicks have been updated to create a sleeker overall shape, as seen modeled by grime rapper Ghetts exclusively for Foot Patrol London. Fronting the latest campaign, the Ghetto Gospel: The New Testament rapper was tapped to discuss the influence the decade had on fashion. “There has been a big resurgence of the ’90s, with trainers, it’s not like you see it just as a throwback, you want them. They’re bringing back sick memories,” he says.
Check out how Ghetts’ styles his CELL Endura in the gallery and campaign video above. For more information on where to buy, head over to the Foot Patrol site.