PUMA Taps Rapper Ghetts to Front Its Latest Campaign for the CELL Endura

OG chunky sneakers from the archives.

Presented by PUMA
Footwear 
2,675 Hypes 1 Comments

Recently reissuing its referential CELL Endura, the original release of the sneaker stood at the pique of PUMA‘s advancements with cushion technology in the ’90s. Now for the contemporary, the kicks have been updated to create a sleeker overall shape, as seen modeled by grime rapper Ghetts exclusively for Foot Patrol London. Fronting the latest campaign, the Ghetto Gospel: The New Testament rapper was tapped to discuss the influence the decade had on fashion. “There has been a big resurgence of the ’90s, with trainers, it’s not like you see it just as a throwback, you want them. They’re bringing back sick memories,” he says.

Check out how Ghetts’ styles his CELL Endura in the gallery and campaign video above. For more information on where to buy, head over to the Foot Patrol site.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

566 Users Online

What to Read Next

AT&T Looks to Launch New Streaming Service Late Next Year
Entertainment

AT&T Looks to Launch New Streaming Service Late Next Year

HBO will be bundled within the service.

The Hundreds Draws From Streetwear Heritage for Winter '18
Fashion

The Hundreds Draws From Streetwear Heritage for Winter '18

Elevated throwback classics.

Take a Look Inside Foot Locker's New Store in Singapore
Footwear 

Take a Look Inside Foot Locker's New Store in Singapore

Presented by Foot Locker
Featuring exclusives from Nike, PUMA, Adidas and more.


Nike Air Max Deluxe "Blue Force" Hits Retailers Next Month
Footwear

Nike Air Max Deluxe "Blue Force" Hits Retailers Next Month

For those who like to show out just a bit.

Japan's Humis Time Travels for Sportswear-Focused SS19
Fashion

Japan's Humis Time Travels for Sportswear-Focused SS19

Neon hues and technical fabrics.

Diesel Haʉte Couture Campaign Invites You to Reclaim Online Hate
Fashion

Diesel Haʉte Couture Campaign Invites You to Reclaim Online Hate

Presented by Diesel
“The more hate you wear, the less you care.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.