Diesel has reclaimed internet hate by launching a Fall/Winter 2018 campaign called Haʉte Couture starring Gucci Mane, Nicki Minaj, Bria Vinaite, Barbie Ferreira, Bella Thorne, and more. The collection includes customised t-shirts, sweatshirts, denim jackets, bombers, and other items embellished with hateful words the label has received on the web over the last few years. The campaign stars can also be seen wearing customized Diesel pieces embellished with some of the worst comments left on their personal social media channels. The brand has extended this welcome to anyone who has been a victim of online hate to participate, inviting customers to create their own pieces in select stores, and take back the hate.
If you’re in Europe or the US, check out the link below to find your closest store so you too can reclaim and wear your hate. The customization services are available now until the beginning of November from the Diesel site.