Diesel Haʉte Couture Campaign Invites You to Reclaim Online Hate

“The more hate you wear, the less you care.”

Fashion
6,049 Hypes 20 Comments

Diesel has reclaimed internet hate by launching a Fall/Winter 2018 campaign called Haʉte Couture starring Gucci Mane, Nicki Minaj, Bria Vinaite, Barbie Ferreira, Bella Thorne, and more. The collection includes customised t-shirts, sweatshirts, denim jackets, bombers, and other items embellished with hateful words the label has received on the web over the last few years. The campaign stars can also be seen wearing customized Diesel pieces embellished with some of the worst comments left on their personal social media channels. The brand has extended this welcome to anyone who has been a victim of online hate to participate, inviting customers to create their own pieces in select stores, and take back the hate.

If you’re in Europe or the US, check out the link below to find your closest store so you too can reclaim and wear your hate. The customization services are available now until the beginning of November from the Diesel site.

Read Full Article
More

What to Read Next

Takashi Murakami & Virgil Abloh's "AMERICA TOO" Exhibition Is Their Largest One Yet
Arts  

Takashi Murakami & Virgil Abloh's "AMERICA TOO" Exhibition Is Their Largest One Yet

“The physical production has been an enormous task to take on,” said Murakami in an exclusive interview.

Moschino x H&M Serves Up Gold Chains, Jorts and DJ Donald Duck
Fashion

Moschino x H&M Serves Up Gold Chains, Jorts and DJ Donald Duck

Jeremy Scott’s fun-loving attitude informs the entire range.

Perry Ellis America Looks to '90s Logos and Colorblocking in Its Reissued Collection
Fashion  

Perry Ellis America Looks to '90s Logos and Colorblocking in Its Reissued Collection

Presented by Perry Ellis
Underscored by “The New America” campaign.


LEGOParadise Creates Replica Pip-Boy 2000 MK VI from 'Fallout 76'
Design

LEGOParadise Creates Replica Pip-Boy 2000 MK VI from 'Fallout 76'

Getting ready for Fallout 76.

adidas Originals Wraps ZX500 RM in Navy & Red for Size? Exclusive
Footwear

adidas Originals Wraps ZX500 RM in Navy & Red for Size? Exclusive

Updating a classic.

Max Lamb Unveils "Aluminum Thermal Spray Series" of Furniture
Design

Max Lamb Unveils "Aluminum Thermal Spray Series" of Furniture

The latest works from the Virgil Abloh collaborator.

More ▾