The No/Faith Studios x PUMA BEISSER Campaign Captures Its Gritty Spirit
William Arcand’s moody, industrial visuals mirror the sneaker’s aggressive form.
Summary
- No/Faith Studios x PUMA unveil the BEISSER campaign, shot by William Arcand with moody industrial aesthetics
- The sneaker features serrated outsole lugs, layered suede uppers, and patchwork-inspired textures
- Official release set for April 3 via No/Faith Studios
The No/Faith Studios x PUMA BEISSER campaign, shot by William Arcand, presents a moody, industrial aesthetic that mirrors the sneaker’s aggressive design language. The imagery emphasizes a sense of raw, urban-ness in gritty textures and earthy palettes that accentuate the BEISSER’s serrated outsole and aerodynamic profile.
Captured through Arcand’s moody and raw perspective, the campaign’s palette is dominated by deep industrial tones, most notably a muddy and slightly rusty brown. The PUMA BEISSER features distinctive, tooth-like sole lugs designed to grip the ground with intent, a design trait it shares with the iconic Mostro. The collaborative model is crafted with layered suede uppers, emphasizing a street-sport edge that refuses to compromise on its unapologetic “bite”.
The No/Faith Studios x PUMA BEISSER sneaker will be officially released on April 3 through No/Faith Studios.
