After a number of special releases to mark the PUMA Suede‘s 50th anniversary — including collaborations with everyone from The Weeknd to Ferrari — PUMA have now recruited Pepsi for a new take on the silhouette. Coming in two colorways, either blue or black, the sneaker takes inspiration from Pepsi cans.
Vintage-style Pepsi logos in dark blue and white feature on the two colorways, contrasting with the classic Puma branding across each side. The sneaker is then finished with co-branding on the tongue and footbed as well as a silver Pepsi logo on the heel. Accompanying the duo is a small variety of playfully-cobranded hoodies and T-shirts, merging the PUMA logo with retro Pepsi branding.
Keep an eye out for a release date and more details about the collaboration in the near future.
For more from PUMA, check out the label’s new Atelier New Regime collaboration.