PUMA & Pepsi Collaborate on Vintage-Inspired Suede Release

The latest 50th anniversary collaboration.

By
Footwear
12,783 Hypes 9 Comments

After a number of special releases to mark the PUMA Suede‘s 50th anniversary — including collaborations with everyone from The Weeknd to FerrariPUMA have now recruited Pepsi for a new take on the silhouette. Coming in two colorways, either blue or black, the sneaker takes inspiration from Pepsi cans.

Vintage-style Pepsi logos in dark blue and white feature on the two colorways, contrasting with the classic Puma branding across each side. The sneaker is then finished with co-branding on the tongue and footbed as well as a silver Pepsi logo on the heel. Accompanying the duo is a small variety of playfully-cobranded hoodies and T-shirts, merging the PUMA logo with retro Pepsi branding.

Keep an eye out for a release date and more details about the collaboration in the near future.

For more from PUMA, check out the label’s new Atelier New Regime collaboration.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

Jean Paul Gaultier on Streetwear, 'Fashion Freak Show' and Gay '90s Paris
Fashion 

Jean Paul Gaultier on Streetwear, 'Fashion Freak Show' and Gay '90s Paris

The designer comes full circle at the Folies Bergère.

Take a Closer Look at the adidas YEEZY 500 “Salt”
Footwear

Take a Closer Look at the adidas YEEZY 500 “Salt”

More YEEZYs on the way.

Disney & Vans Reveal New Mickey Mouse-Inspired Capsule
Footwear

Disney & Vans Reveal New Mickey Mouse-Inspired Capsule

Continuing Mickey’s 90th anniversary celebrations.


BEAMS & Lacoste Update Classic Sportswear for FW18
Fashion

BEAMS & Lacoste Update Classic Sportswear for FW18

The second installment in the ongoing collaboration.

'Mortal Kombat 3' Co-Creator Shares Rare Behind-the-Scenes Footage
Entertainment

'Mortal Kombat 3' Co-Creator Shares Rare Behind-the-Scenes Footage

Filmed with real actors in 1995.

Nike Reveals "Thunder Grey" Rise React Flyknit Colorway
Footwear

Nike Reveals "Thunder Grey" Rise React Flyknit Colorway

A more understated take on the silhouette.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.