Earlier in the week we shared that PUMA will be launching exclusive colorways of its CELL Endura and Venom models at this weekend’s inaugural HYPEFEST. Today, the German brand expands its engagement towards HYPEFEST guests with the announcement of an official booth activation.
Within the experience a select amount of guests will be able to the PUMA CELL Lab where they’ll join in on design sessions with the CELL Endura or CELL Venom being the canvas of choice. Participants will be joined by PUMA footwear designers and judged by an internal panel where the winner will receive $4,000 USD and a year’s supply of the winning design in their size.
In addition, the PUMA CELL Lab sessions will feature guest appearances by Rhuigi, Brad Hall, Lola Plaku and creative director Shigeyuki Kunii. Take a look at the two silhouettes’ “Stealth” designs above and let us know how you plan to tweak them at HYPEFEST this weekend. In related news, you can find additional information about this weekend’s festivities via HYPEFEST.com.