PUMA Announces CELL Lab Sessions at HYPEFEST with a $4,000 USD Prize

Design your own and win a lifetime supply of the final design.

Footwear
4,058 Hypes 13 Comments

Earlier in the week we shared that PUMA will be launching exclusive colorways of its CELL Endura and Venom models at this weekend’s inaugural HYPEFEST. Today, the German brand expands its engagement towards HYPEFEST guests with the announcement of an official booth activation.

Within the experience a select amount of guests will be able to the PUMA CELL Lab where they’ll join in on design sessions with the CELL Endura or CELL Venom being the canvas of choice. Participants will be joined by PUMA footwear designers and judged by an internal panel where the winner will receive $4,000 USD and a year’s supply of the winning design in their size.

In addition, the PUMA CELL Lab sessions will feature guest appearances by Rhuigi, Brad Hall, Lola Plaku and creative director Shigeyuki Kunii. Take a look at the two silhouettes’ “Stealth” designs above and let us know how you plan to tweak them at HYPEFEST this weekend. In related news, you can find additional information about this weekend’s festivities via HYPEFEST.com.

Read Full Article
More

What to Read Next

Best New Tracks: Dave East & Styles P, AlunaGeorge, LougotCash and More
Music  

Best New Tracks: Dave East & Styles P, AlunaGeorge, LougotCash and More

Add some new tunes in your life.

adidas Goes Back to the '80s for Red & Black Quesence
Footwear

adidas Goes Back to the '80s for Red & Black Quesence

An eye-catching unisex offering.

The New 'Aquaman' Trailer Delivers a Complete Look at Its Story
Entertainment

The New 'Aquaman' Trailer Delivers a Complete Look at Its Story

It also teases an intense showdown.


A Closer Look at the adidas YEEZY BOOST 350 V2 "Static"
Footwear

A Closer Look at the adidas YEEZY BOOST 350 V2 "Static"

Another eye-catching YEEZY.

Blood Orange & A$AP Rocky Go on a Desert Trek for "Chewing Gum" Video
Music

Blood Orange & A$AP Rocky Go on a Desert Trek for "Chewing Gum" Video

Complete with free-flowing silk durags.

Take a Look at CÎROC's Curated HYPEFEST VIP Welcome Bag
Fashion  

Take a Look at CÎROC's Curated HYPEFEST VIP Welcome Bag

Presented by Cîroc
Featuring the limited-edition Black Raspberry Vodka.

More ▾