New Era

New Era Top 100

American Headwear Brand

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Industries
Founded 1920
Headquarters Buffalo, NY, United States

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Description

New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.
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Latest Collections

New Era Expands Its NBA Global Headwear Partnership Into Europe, Middle East and Africa
Fashion

New Era Expands Its NBA Global Headwear Partnership Into Europe, Middle East and Africa

Presented by NBA
Overseas fans — now’s your chance to stock up on some exclusive 9FIFTY and 9FORTY caps.

Todd Snyder Updates the New Era Cap With Luxe Wool Material
Fashion

Todd Snyder Updates the New Era Cap With Luxe Wool Material

From one of the world’s oldest mills still in operation.


'New York Magazine' Continues Its New Era Cap Collaboration With Winter-Ready Options
Fashion

'New York Magazine' Continues Its New Era Cap Collaboration With Winter-Ready Options

Featuring a Pendleton Woolen Mills design.

Under Armour Will Be Plastered on Every MLB Jersey by 2020
Sports

Under Armour Will Be Plastered on Every MLB Jersey by 2020

Under Armour and Fanatics are taking over for Majestic and Nike.

 Afew Store Joins Forces With Magician Yuta Maruyama for a Varsity Jacket and New Era Cap
Fashion

Afew Store Joins Forces With Magician Yuta Maruyama for a Varsity Jacket and New Era Cap

Also includes a USB stick of magic tutorial videos.

Killspencer Teams Up with New Era to Create Minimalist All-Black Cap Collection
Fashion

Killspencer Teams Up with New Era to Create Minimalist All-Black Cap Collection

Be low-key this winter.

New Era Drops Vibrant New Cap Collaboration With Pendleton
Fashion

New Era Drops Vibrant New Cap Collaboration With Pendleton

Headwear reaches new heights with graphic update.

Tyler, the Creator's GOLF Joins Forces With New Era for Special Capsule Collection
Fashion

Tyler, the Creator's GOLF Joins Forces With New Era for Special Capsule Collection

GOLF meets baseball?

Levi's x New Era Denim World Series Caps
Fashion

Levi's x New Era Denim World Series Caps

Celebrate this year’s Fall Classic with two collaborative dad hats.

Under Armour Gets Its First Major Professional Sports Uniform Deal in the U.S.
Sports

Under Armour Gets Its First Major Professional Sports Uniform Deal in the U.S.

Nike and Majestic are out, Under Armour and Fanatics are in for MLB.

New Era Launches the NBA 59FIFTY Fitted Headwear Collection
Fashion

New Era Launches the NBA 59FIFTY Fitted Headwear Collection

Presented by NBA
Featuring a huge range of styles from all 30 teams in the league.

SOPHNET. Releases a Range of Fall and Winter-Ready Goods
Fashion

SOPHNET. Releases a Range of Fall and Winter-Ready Goods

Including collabs with Barbour, Danner and New Era.

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