Afew Store Joins Forces With Magician Yuta Maruyama for a Varsity Jacket and New Era Cap

Also includes a USB stick of magic tutorial videos.

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It looks like streetwear and sneaker shop Afew has some tricks up its sleeves. For a new collaboration, the German retailer chose to link up with Japanese magician Yuta Maruyama for a small, yet exciting capsule collection. Dubbed “Black Magic,” the range consists of a varsity jacket and New Era cap. The outerwear piece is made with plush wool, leather sleeves, and a lining printed with colorful playing card graphics. The New Era cap features the store’s embroidery and is lined with the same artwork as well. Also when purchased, customers will receive a USB stick loaded with magic tutorials, in addition to a new deck of cards (one deck with a cap purchase, three decks with a jacket purchase).

The New Era hat ($47 USD) and jacket ($264 USD) will be available in-store on December 3. An online raffle is be available for any remaining unsold sizes here.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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