New Era & G-SHOCK Ring in the New Year With The "Urban Tough" Collection

Equip yourself for anything 2017 throws at you.

Fashion
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Quintessential accessories brands New Era and G-SHOCK have partnered together to release the two-piece “Urban Tough” collection for the first days of 2017. Up top is the New Era 9FIFTY black wool cap featuring a black metal G-SHOCK badge on the front and the New Era flag logo embroidered on the left side. As a nod to the accompanying G-SHOCK DW-5600 timepiece, the numbers “05600” are stitched under the visor, which reads “00950” when reversed to represent the 9FIFTY cap.

Meanwhile, the special edition black G-SHOCK DW-5600NEWERA delivers G-SHOCK’s renowned rugged construction. Shock-resistant and water-resistant to 200 meters, the watch is also equipped with an electro-luminescent backlight with afterglow display, an alarm, world time, and auto-calendar functions. The New Era logo is emblazoned on the light grey watch face, embossed on the stainless steel watch back, as well as making an appearance on the black resin watchband, marking the unique provenance of this collector’s piece.

Accompanying this collection is a specially molded, crush-proof New Era cap carrier made from black polyester knit that carries up to two caps, and features multiple eyelets for ventilation, a removable shoulder strap, and double-zip closure.

Expect the New Era x G-SHOCK “Urban Tough” Collection to release at select Casio and New Era retail outlets on January 8 for $1,599 HKD (approximately $206 USD).

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