New Era Expands Its NBA Global Headwear Partnership Into Europe, Middle East and Africa
Overseas fans — now’s your chance to stock up on some exclusive 9FIFTY and 9FORTY caps.
After becoming the official headwear provider of the NBA, New Era continues to grow its league partnership this fall/winter with a new licensing deal and expanded rights for EMEA (Europe, Middle East and Africa). Through the deal, which tipped off in October with the start of the NBA regular season, the iconic headwear brand has already dropped a variety of styles in the region including the 9FIFTY Snapback and the 9FORTY Adjustable. Further new releases will take place throughout the 2016-17 season, with a special drop in February to coincide with NBA All-Star 2017. Those in Europe looking to represent with a piece from the 30-team collection can head to the official online stores of the NBA and New Era.
