Meet Handsom: Melbourne's Label for Everyday, Thoughtful Clothing
This Fitzroy-based brand blends relaxed tailoring with functional design.
Summary:
- Handsom, founded in 2009 by Henry Allum and Sam Rush, focuses on well-made, contemporary clothing designed for everyday wear
- Operating from Fitzroy, Melbourne, the brand emphasizes relaxed silhouettes, subtle details, quality fabrics, and small-run, direct-to-consumer production
- Over 15 years, Handsom has evolved with its community, combining a minimal, functional aesthetic with a store and visual identity that reflect the brand’s values
Melbourne label Handsom has built a reputation for considered, wearable clothing since its founding in 2009. Established by British couple Henry Allum and Sam Rush, the brand grew from backgrounds in product design and fashion, with a clear focus: create well-made, contemporary clothing that works in everyday life.
Operating out of its Fitzroy studio and flagship on Gertrude Street, Handsom emphasizes functionality, texture and comfort. Collections feature relaxed silhouettes, subtle detailing, and quality fabrics that are designed to layer and wear over time. Producing in small runs and selling direct-to-consumer allows the label to maintain quality and construction standards while keeping pieces accessible.
Over 15 years, Handsom has developed alongside its local community, balancing independent production with a minimal aesthetic. A recent rebrand and store renovation align the physical space with the brand’s values: calm, material-led, and functional. The environment reflects the clothing itself – approachable, practical and durable.
Take a closer look at Handom’s store above and head to their website to check out their latest offerings.
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