Inside The Macallan Edit’s VIP Lounge Opening at Pearl Box

Held at SoHo’s Pearl Box, The Macallan Edit, Curated by Hypebeast, kicked off last weekend, fusing the spirit of craftsmanship with a contemporary pulse. Presenting a refined retail and lounge experience ahead of the holidays, The Macallan’s Timeless Collection, a prestigious assortment of fine-aged whisky spanning 12 to 30 years, was a visual centerpiece. With craft cocktails and neat pours in rotation, the event included curated opportunities to explore and shop the perfect bottle for gifting and personal bar carts.

The Macallan Edit kicked off with a private event on Friday, December 12, inviting the city’s tastemakers and creatives to explore, shop and experience the Timeless Collection firsthand. Drawing a fashionable crowd, Pearl Box served as a sophisticated space for guests to escape the holiday rush and prepare for the New Year with intentional gifting options, either for themselves or friends and family.

Small bites prepared courtesy of the Pearl Box paired seamlessly with The Macallan’s cocktail menu, a seasonal-inspired array of the brand’s barrel-aged portfolio. With Stonie Blue DJing for the night, attendees socialized, danced and enjoyed the flavors and essence of the holiday spirit.

Expanding the bounds of traditional retail, the party marked the launch of a weekend-long edit that included a dedicated engraving station where attendees could personalize their bottles, add custom stationery, and monogram their holiday gifts. The experience punctuated the city’s energy with a unique lounge environment curated with zines and books, and vinyl that invited guests to slow down and savor the moment.

Dive into the party series in the galleries above. Find the perfect gift this holiday season by browsing signature offerings from The Macallan Timeless Collection.

Crafted without compromise. Please savour The Macallan responsibly. Do not share with anyone under the legal purchase age.