Pharrell's LVERS Run the World in Louis Vuitton's Spring 2025 Campaign
Shot by Stef Mitchell, the imagery sees a young ensemble cast working as diplomats inside the UNESCO headquarters.
Back in June, Pharrell’s Louis Vuitton staged its Spring 2025 show at La Maison de l’UNESCO in Paris, where the menswear visionary’s international LVERS manifesto took form on the grassy headquarters: Mother Earth-inspired garbs, an Air Afrique collaboration, the birth of a fictional LV football club (spot the LV Footprint sneaker!) and jet-ready clutches, cases and trunks arrived en masse, all under Pharrell’s unifying agenda. Today, the French fashion house has returned with the worldly collection’s official campaign, a visual story portraying a young ensemble cast as next-generation diplomats working inside the United Nations’ renowned halls and gardens.
Shot by Stef Mitchell, the imagery centers the globe-trotting dandy, highlighting the collection’s future-minded idealism in a series of earnest shots that mean business. “From diplomat to explorer and leisure traveler, it is a wardrobe rendered in the nuances of skin tones of all the humans of the planet, a diverse species illuminated by the same sun,” the brand explained. Dressed here in colorful checkered suits, LV Airways flight jackets and typographic button-ups, Pharrell’s cultured characters are large and in charge.
Across the storied headquarters, the campaign’s product highlights include the Speedy P9 bag, which appears in several tonal black iterations and a number of faded fluorescent hues that look like they’ve been sun-bleached, and new additions to the Millionaire sunglasses line, including the Millionaire 4.0 model that comes with skin-toned frames and lenses.
Overall, Louis Vuitton’s Spring 2025 menswear campaign is a visual depiction of Pharrell’s LVERS philosophy, which “illustrates the degrees of similarities that bind us together across the globe,” per the House. Explore the full offering in the gallery above.
