Here Are 2024’s Most Luxurious Mooncakes For Mid-Autumn Festival
From the likes of KENZO, Louis Vuitton, Gucci, Loewe and more.
It’s that time of the year again when global and local brands gear up for the Mid-Autumn Festival in East Asia. Taking place on the 15th day of the 8th lunar month, mooncakes are festive pastries that have been traditionally consumed on this special date, where family and friends come together to celebrate the harvest season. Modern-day mooncakes have evolved beyond their traditional glazed crusts, lotus seed paste filling and salted egg yolk cores. Aside from refreshing flavor combinations, many brands have taken the creative route with engaging packaging and additional goodies to elevate the festive spirit.
As the Mid-Autumn Festival is a time for families and friends to get together, brands like KENZO, Tumi and Loewe have opted for games-incorporated packaging — with KENZO offering a reimagination of Chinese checkers, Tumi’s sleek Connect 4 and Loewe’s minimalist wooden spinning top toy.
Elsewhere, Louis Vuitton, Cartier, Baccarat and Audemars Piguet have opted for festive decorations. While mooncakes were omitted from Louis Vuitton’s set, the Maison proffers a taste of traditional paper handcrafts with a full-on DIY kit. Last year, Cartier presented a light-up display in the shape of a Chinese traditional house, this year’s offering sees an elegant portable lantern with exquisite paper-cutout sceneries. As for alluring displays, Baccarat prepares an elegant moving sand art decor, while Audemars Piguet goes big with a doll-house-esque exhibition case fitted with a light-up backdrop that emulates the glowing full moon today.
On the more classic front, Fendi offers a set of four mini mooncakes inside a simple, golden-yellow display box. Synonymous with its sleek branding, Saint Laurent’s mooncakes are housed in a glossy, three-tiered jewelry box. As for Gucci, the fashion house embodies a lunar theme, with its mooncakes neatly packaged inside wooden boxes that come with all the lunar phases engraved on its lid.
