Demon Zhang's MITHRIDATE Rules Its "Flower Kingdom" for SS25
Memorializing the designer’s birthplace in Southwest China with an unmatched runway packed with vibrancy and cultural flair.
Chinese label MITHRIDATE has officially entered the London Fashion Week schedule, hosting its first confirmed program with an impactful celebration of its Asian roots. Memorializing her birthplace in Southwest China, creative director Demon Zhang nods to the province’s vibrant artistic background, building her own “Flower Kingdom” on the runway.
For Spring/Summer 2025, MITHRIDATE blooms in bold primary hues, taking inspiration from Yunnan’s city-wide flower trading business. Thousands of spherical pom-poms drown the collection vibrantly, representing the brand’s appreciation for alfresco nature. Zhang holds up a mirror to her community while honoring her family traditions through striking prints, patterns, and embroidery techniques.
The opening look showed MITHRIDATE’s new-found maturity, creating boxy silhouettes with beaded floral ornamentation. The collection came packed with texture, previewed on ruffled formalwear with integrated sheer windows. Structured fringed dresses reimagine traditional Chinese formalwear with lace paneling, while capped gowns, spherical attachments, and butterfly graphics reflect MITHRIDATE’s spirited seasonal presence. The brand’s signature tie-dye patterns reigned supreme for SS25, dipping enflamed bomber jackets, gashed tops, and ringed suiting into melding pink, purple, red, and orange hues.
Take a closer look at MITHRIDATE’s SS25 collection in the gallery above, and stay tuned for more London Fashion Week content on Hypebeast.
