Evisu

EVISU is a Japanese brand founded by Hidehiko Yamane. EVISU derives its name from the Japanese god of prosperity Ebisu; the name was selected because money and fishing are among Yamane's favourite things. The brand is renowned for producing its denim wears through traditional, labor-intensive methods as well as for introducing premium-quality selvedge denim and custom distressing to the Japanese market, which then spread around the world. Initially EVISU’s production line created only about 14 pairs of jeans per day— that was then each caringly hand-painted with the now famous seagull logo. The brand at first was a labor of love as opposed to a commercial venture, and despite its worldwide success and critical acclaim, the brand’s mission to create high-quality products has remained unchanged.

EVISU Celebrates Its 30th Anniversary With New Denim Essentials
Fashion

EVISU Celebrates Its 30th Anniversary With New Denim Essentials

Furthering founder Hidehiko Yamane’s vision with a vintage twist.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, NOCTA, Palace, Balenciaga, COMME des GARÇONS and more.

A Closer Look at Palace’s Latest Collaboration With EVISU
Fashion

A Closer Look at Palace’s Latest Collaboration With EVISU

Featuring bomber jackets, legwear and a denim-covered football.

Palace Reunites With EVISU For Second Collaborative Capsule
Fashion

Palace Reunites With EVISU For Second Collaborative Capsule

A continued celebration of the Japanese label’s influence on the London club scene.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, KAWS, AWGE x NEEDLES, Palace and more.


EVISU and Ev Bravado’s First Collaboration Is for the Love of Denim
Fashion

EVISU and Ev Bravado’s First Collaboration Is for the Love of Denim

Consisting of two pairs of jeans, a denim jacket and a denim bucket hat.

The Evisu X Suicoke Collab Is Here To Beat the Heat
Footwear

The Evisu X Suicoke Collab Is Here To Beat the Heat

Coming in two casual colorways.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Stand-out options from the likes of visvim, Alexander McQueen, Louis Vuitton and more.

A Short History of Palace’s Best Collaborations
Fashion 

A Short History of Palace’s Best Collaborations

From football to rave culture, the London label knows its way around a joint release.

EVISU and EVISUKURO FW20 Is Steeped in Japanese Folklore
Fashion

EVISU and EVISUKURO FW20 Is Steeped in Japanese Folklore

Featuring premium embroidery, utilitarian and functional-inspired gears.

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