Evisu

EVISU is a Japanese brand founded by Hidehiko Yamane. EVISU derives its name from the Japanese god of prosperity Ebisu; the name was selected because money and fishing are among Yamane's favourite things. The brand is renowned for producing its denim wears through traditional, labor-intensive methods as well as for introducing premium-quality selvedge denim and custom distressing to the Japanese market, which then spread around the world. Initially EVISU’s production line created only about 14 pairs of jeans per day— that was then each caringly hand-painted with the now famous seagull logo. The brand at first was a labor of love as opposed to a commercial venture, and despite its worldwide success and critical acclaim, the brand’s mission to create high-quality products has remained unchanged.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Stand-out options from the likes of visvim, Alexander McQueen, Louis Vuitton and more.

A Short History of Palace’s Best Collaborations
Fashion 

A Short History of Palace’s Best Collaborations

From football to rave culture, the London label knows its way around a joint release.

EVISU and EVISUKURO FW20 Is Steeped in Japanese Folklore
Fashion

EVISU and EVISUKURO FW20 Is Steeped in Japanese Folklore

Featuring premium embroidery, utilitarian and functional-inspired gears.

RAYSCORRUPTEDMIND Offers Another Look at Travis Scott in Cactus Jack x EVISU Collab
Fashion

RAYSCORRUPTEDMIND Offers Another Look at Travis Scott in Cactus Jack x EVISU Collab

Revealing a matching shirt.

Travis Scott Reveals Rumored Cactus Jack x EVISU Collab
Fashion

Travis Scott Reveals Rumored Cactus Jack x EVISU Collab

Showing off his love of the Japanese brand.

Here's Everything Dropping From the Palace x EVISU Collaboration
Fashion

Here's Everything Dropping From the Palace x EVISU Collaboration

Gull Wing-laden selvedge denim and heavyweight sweaters.

Palace Officially Unveils EVISU Collaboration
Fashion

Palace Officially Unveils EVISU Collaboration

Celebrating the Japanese label’s role in the ’90s and ’00s London club scene.

Palace Teases Upcoming Collaboration With EVISU
Fashion

Palace Teases Upcoming Collaboration With EVISU

Another unexpected team-up.

EVISU 2015 Fall/Winter Outerwear Collection
Fashion

EVISU 2015 Fall/Winter Outerwear Collection

A return to the premium.

EVISU x KTZ 2015 Fall/Winter "Murky Denim Storm" Capsule Collection
Fashion

EVISU x KTZ 2015 Fall/Winter "Murky Denim Storm" Capsule Collection

A bold collection inspired by Japanese Kendo traditions.

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