Evisu and Palace Roll the Dice In Spring 2024 Collaboration
Enlisting Detroit-based musician John FM to tour his native city in style.
London-based label Palace Skateboards continues to usher in its Spring 2024 collection through powerful drops and impactful partnerships. Following its old-school collaboration with GAP, Palace has tapped Japanese denim pioneer Evisu for a music-inspired release bringing back dice denim.
Evisu heavily influenced 1990s style with oversized denim and its signature bounced logo. In the collaboration, Evisu’s raw Japanese denim takes on customary styles with rolling dice prints, featured across paneled trucker jackets, baggy five-pocket jeans, zip-up hoodies, and jorts. Collared cardigans arrive in red and beige tones, while co-branded tees, reconstructed tote bags, custom dice sets, and embroidered caps complete the collaboration.
The video campaign sees Evisu and Palace enlist Detroit-based musician John FM to explore his native city, directed by Rollo Jackson. Emerging artist Hi-Tech and Palace skater Jamal Smith also star in the campaign, highlighting Detroit’s rebellious street culture.
The PALACE EVISU collaboration from Spring 2024 will be available to shop online and in-store via both brands starting April 19 at 11 a.m. EST in the US and 11 a.m. BST in Europe. On April 20, the collection will land on Palace Japan’s webshop and physical stores from 11 a.m. JST alongside Evisu’s Tokyo and Osaka locations. It’ll also be available on the official “Palace_Skateboards” WeChat store and on Evisu’s CN webshop on April 20 at 11 a.m. CST.
