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Founded 1991
Headquarters Osaka, Japan

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Description

EVISU is a Japanese brand founded by Hidehiko Yamane. EVISU derives its name from the Japanese god of prosperity Ebisu; the name was selected because money and fishing are among Yamane's favourite things. The brand is renowned for producing its denim wears through traditional, labor-intensive methods as well as for introducing premium-quality selvedge denim and custom distressing to the Japanese market, which then spread around the world. Initially EVISU’s production line created only about 14 pairs of jeans per day— that was then each caringly hand-painted with the now famous seagull logo. The brand at first was a labor of love as opposed to a commercial venture, and despite its worldwide success and critical acclaim, the brand’s mission to create high-quality products has remained unchanged.
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Latest Collections

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring the AD2001 Split Logo Work Jacket from Comme des Garçons HOMME.

EVISU Unveils Exclusive "Year of The Dragon" Denim Capsule
Fashion

EVISU Unveils Exclusive "Year of The Dragon" Denim Capsule

With a jacket that’s limited to 400 examples and a pair of jeans limited to 500 examples.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring the A Ma Maniére x Jordan 12 Retro sneakers.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring a Dior knit top depicting a tapestry-like pattern.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring the Supreme x COMME des GARÇONS logo tee.

Palace Joins Forces With Evisu for Third Collaboration
Fashion 

Palace Joins Forces With Evisu for Third Collaboration

Lauding London club styles from the late ’90s and early 2000s.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring the monochrome EVISUKURO long jacket.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring the Advisory Board Cyrstals graphic-print hoodie.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring the Louis Vuitton x Supreme Reversible Trench Coat.

Billionaire Boys Club and Evisu Take Centre Stage at Wellgosh
Fashion

Billionaire Boys Club and Evisu Take Centre Stage at Wellgosh

Alongside pieces from Brain Dead, Gramicci and more.

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