Evisu | HYPEBEAST

Performance

Profile

Industries

Streetwear, contemporary

Date of Birth 1991

Headquarter Osaka, Japan

Description

EVISU is a Japanese brand founded by Hidehiko Yamane. EVISU derives its name from the Japanese god of prosperity Ebisu; the name was selected because money and fishing are among Yamane's favourite things. The brand is renowned for producing its denim wears through traditional, labor-intensive methods as well as for introducing premium-quality selvedge denim and custom distressing to the Japanese market, which then spread around the world. Initially EVISU’s production line created only about 14 pairs of jeans per day— that was then each caringly hand-painted with the now famous seagull logo. The brand at first was a labor of love as opposed to a commercial venture, and despite its worldwide success and critical acclaim, the brand’s mission to create high-quality products has remained unchanged.

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Latest Collections

Everything Dropping at HBX Archives This Week

Everything Dropping at HBX Archives This Week

Stand-out options from the likes of visvim, Alexander McQueen, Louis Vuitton and more.

By Tayler Willson/Feb 19, 2021

Feb 19, 2021

3,514 Hypes

A Short History of Palace’s Best Collaborations

A Short History of Palace’s Best Collaborations

From football to rave culture, the London label knows its way around a joint release.

By Jack Stanley/Feb 8, 2021

Feb 8, 2021

13,772 Hypes

RAYSCORRUPTEDMIND Offers Another Look at Travis Scott in Cactus Jack x EVISU Collab

RAYSCORRUPTEDMIND Offers Another Look at Travis Scott in Cactus Jack x EVISU Collab

Revealing a matching shirt.

By Nicolaus Li/Jul 14, 2020

Jul 14, 2020

10,262 Hypes

Travis Scott Reveals Rumored Cactus Jack x EVISU Collab

Travis Scott Reveals Rumored Cactus Jack x EVISU Collab

Showing off his love of the Japanese brand.

By Nicolaus Li/Jul 5, 2020

Jul 5, 2020

31,480 Hypes

Here's Everything Dropping From the Palace x EVISU Collaboration

Here's Everything Dropping From the Palace x EVISU Collaboration

Gull Wing-laden selvedge denim and heavyweight sweaters.

By Jake Silbert/Mar 31, 2020

Mar 31, 2020

49,401 Hypes

Palace Officially Unveils EVISU Collaboration

Palace Officially Unveils EVISU Collaboration

Celebrating the Japanese label’s role in the ’90s and ’00s London club scene.

By Jack Stanley/Mar 30, 2020

Mar 30, 2020

47,984 Hypes

Palace Teases Upcoming Collaboration With EVISU

Palace Teases Upcoming Collaboration With EVISU

Another unexpected team-up.

By Nicolaus Li/Mar 29, 2020

Mar 29, 2020

44,547 Hypes

EVISU 2015 Fall/Winter Outerwear Collection

EVISU 2015 Fall/Winter Outerwear Collection

A return to the premium.

By Daniel Sandison/Dec 22, 2015

Dec 22, 2015

4,701 Hypes

EVISU Enlists Andreas Bozarth Fornell to Design Hong Kong Store

EVISU Enlists Andreas Bozarth Fornell to Design Hong Kong Store

The design keeps the nostalgic red tone of EVISU, whilst enhancing the visual effect with different materials.

By Robert Marshall Jr./Oct 10, 2015

Oct 10, 2015

6,571 Hypes

EVISU 2015 Fall/Winter “Grandslam” Collection

EVISU 2015 Fall/Winter “Grandslam” Collection

Exuding an effortless, sporty aesthetic through reinterpreted athletic styles.

By Robert Marshall Jr./Sep 3, 2015

Sep 3, 2015

14,628 Hypes

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