Evisu | HYPEBEAST

Performance

Description

EVISU is a Japanese brand founded by Hidehiko Yamane. EVISU derives its name from the Japanese god of prosperity Ebisu; the name was selected because money and fishing are among Yamane's favourite things. The brand is renowned for producing its denim wears through traditional, labor-intensive methods as well as for introducing premium-quality selvedge denim and custom distressing to the Japanese market, which then spread around the world. Initially EVISU’s production line created only about 14 pairs of jeans per day— that was then each caringly hand-painted with the now famous seagull logo. The brand at first was a labor of love as opposed to a commercial venture, and despite its worldwide success and critical acclaim, the brand’s mission to create high-quality products has remained unchanged.

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Latest Collections

RAYSCORRUPTEDMIND Offers Another Look at Travis Scott in Cactus Jack x EVISU Collab

RAYSCORRUPTEDMIND Offers Another Look at Travis Scott in Cactus Jack x EVISU Collab

Revealing a matching shirt.

By Nicolaus Li/Jul 14, 2020

Jul 14, 2020

9,302 Hypes

Travis Scott Reveals Rumored Cactus Jack x EVISU Collab

Travis Scott Reveals Rumored Cactus Jack x EVISU Collab

Showing off his love of the Japanese brand.

By Nicolaus Li/Jul 5, 2020

Jul 5, 2020

30,917 Hypes

Here's Everything Dropping From the Palace x EVISU Collaboration

Here's Everything Dropping From the Palace x EVISU Collaboration

Gull Wing-laden selvedge denim and heavyweight sweaters.

By Jake Silbert/Mar 31, 2020

Mar 31, 2020

48,420 Hypes

Palace Officially Unveils EVISU Collaboration

Palace Officially Unveils EVISU Collaboration

Celebrating the Japanese label’s role in the ’90s and ’00s London club scene.

By Jack Stanley/Mar 30, 2020

Mar 30, 2020

47,652 Hypes

Palace Teases Upcoming Collaboration With EVISU

Palace Teases Upcoming Collaboration With EVISU

Another unexpected team-up.

By Nicolaus Li/Mar 29, 2020

Mar 29, 2020

44,427 Hypes

EVISU 2015 Fall/Winter Outerwear Collection

EVISU 2015 Fall/Winter Outerwear Collection

A return to the premium.

By Daniel Sandison/Dec 22, 2015

Dec 22, 2015

4,680 Hypes

EVISU Enlists Andreas Bozarth Fornell to Design Hong Kong Store

EVISU Enlists Andreas Bozarth Fornell to Design Hong Kong Store

The design keeps the nostalgic red tone of EVISU, whilst enhancing the visual effect with different materials.

By Robert Marshall Jr./Oct 10, 2015

Oct 10, 2015

6,530 Hypes

EVISU 2015 Fall/Winter “Grandslam” Collection

EVISU 2015 Fall/Winter “Grandslam” Collection

Exuding an effortless, sporty aesthetic through reinterpreted athletic styles.

By Robert Marshall Jr./Sep 3, 2015

Sep 3, 2015

14,609 Hypes

EVISU x New Era 2015 Spring/Summer Cap Collection

EVISU x New Era 2015 Spring/Summer Cap Collection

Japanese fashion label EVISU has teamed up with renowned American headgear brand New Era on a

By Helena Yeung/Apr 23, 2015

Apr 23, 2015

8,376 Hypes

EVISU x Moleskine Special Edition Notebook

EVISU x Moleskine Special Edition Notebook

Japanese denim label EVISU has teamed up with Moleskine for a collaborative special edition

By Ashleigh Kim/Mar 19, 2015

Mar 19, 2015

2,391 Hypes

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