EVISU

Evisu

EVISU is a Japanese brand founded by Hidehiko Yamane. EVISU derives its name from the Japanese god of prosperity Ebisu; the name was selected because money and fishing are among Yamane's favourite things. The brand is renowned for producing its denim wears through traditional, labor-intensive methods as well as for introducing premium-quality selvedge denim and custom distressing to the Japanese market, which then spread around the world. Initially EVISU’s production line created only about 14 pairs of jeans per day— that was then each caringly hand-painted with the now famous seagull logo. The brand at first was a labor of love as opposed to a commercial venture, and despite its worldwide success and critical acclaim, the brand’s mission to create high-quality products has remained unchanged.

2006

Evisu.com was launched
January, 2006

2004

Opened first shop outside Japan in Paris. Designed by the much sought-after British designer Hassan Abdullah who has worked on Philip Starcke’s new house in London, the store was an opulently decorated four-level denim emporium

2002

Made to order children’ s selvedge jeans were introduced in Europe
March, 2002

2000

EVISU Donna, the first women’s collection was launched
March, 2000

1996

First international trade show held at Pitti Uomo
January, 1996

1995

Launched first sub-label, “Labor”

1994

Started international distribution

1991

Established
EVISU 2015 Fall/Winter Outerwear Collection
Fashion

EVISU 2015 Fall/Winter Outerwear Collection

A return to the premium.

EVISU Enlists Andreas Bozarth Fornell to Design Hong Kong Store
Fashion

EVISU Enlists Andreas Bozarth Fornell to Design Hong Kong Store

The design keeps the nostalgic red tone of EVISU, whilst enhancing the visual effect with different materials.

EVISU 2015 Fall/Winter “Grandslam” Collection
Fashion

EVISU 2015 Fall/Winter “Grandslam” Collection

Exuding an effortless, sporty aesthetic through reinterpreted athletic styles.

EVISU x New Era 2015 Spring/Summer Cap Collection
Fashion

EVISU x New Era 2015 Spring/Summer Cap Collection

Japanese fashion label EVISU has teamed up with renowned American headgear brand New Era on a

EVISU x Moleskine Special Edition Notebook
Fashion

EVISU x Moleskine Special Edition Notebook

Japanese denim label EVISU has teamed up with Moleskine for a collaborative special edition

EVISU Launches BESPOKE Denim Program
Fashion

EVISU Launches BESPOKE Denim Program

Already famous for its history of quality and craftsmanship as well as its unique denim

EVISU x DRESSCAMP First Mash-Up Lights Up Fall 2014 with Bold Jungle Prints and Sporty Couture
Fashion

EVISU x DRESSCAMP First Mash-Up Lights Up Fall 2014 with Bold Jungle Prints and Sporty Couture

Japanese heavyweights EVISU and DRESSCAMP recently teamed up to drop a limited-edition capsule,

EVISU 2014 Fall/Winter Campaign
Fashion

EVISU 2014 Fall/Winter Campaign

To present its 2014 fall/winter campaign, Japanese imprint EVISU has enlisted the help of the

EVISU x D*Face Partner for D*Face's Solo Exhibition in Asia
Fashion

EVISU x D*Face Partner for D*Face's Solo Exhibition in Asia

Japanese denim label EVISU will be launching a special capsule to tie in with D*Face’s solo

Win a Prize Pack from EVISU Worth Over $500 USD!
Fashion

Win a Prize Pack from EVISU Worth Over $500 USD!

Hypebeast and EVISU are proudly partnering up to offer readers the chance to win one of four
Load more