Evisu
EVISU is a Japanese brand founded by Hidehiko Yamane. EVISU derives its name from the Japanese god of prosperity Ebisu; the name was selected because money and fishing are among Yamane's favourite things. The brand is renowned for producing its denim wears through traditional, labor-intensive methods as well as for introducing premium-quality selvedge denim and custom distressing to the Japanese market, which then spread around the world. Initially EVISU’s production line created only about 14 pairs of jeans per day— that was then each caringly hand-painted with the now famous seagull logo. The brand at first was a labor of love as opposed to a commercial venture, and despite its worldwide success and critical acclaim, the brand’s mission to create high-quality products has remained unchanged.
Founded
1991
Industries
Streetwear, Contemporary
Headquarter
Osaka, Japan
Website
evisu.com
A bold collection inspired by Japanese Kendo traditions.
The Japanese clothier rounds up its fall/winter offering with this bold set.
The design keeps the nostalgic red tone of EVISU, whilst enhancing the visual effect with different materials.
Vintage sportswear inspired by street art, graffiti, and the subversive youth culture that surrounds them.
Exuding an effortless, sporty aesthetic through reinterpreted athletic styles.
Japanese fashion label EVISU has teamed up with renowned American headgear brand New Era on a
Japanese denim label EVISU has teamed up with Moleskine for a collaborative special edition
The 2015 spring/summer collection from EVISU explores new territory, fusing elements of “street
Japanese denim brand EVISU provides a look at its 2014 spring/summer lookbook. Featuring the
2006
Evisu.com was launched
January, 2006
2004
Opened first shop outside Japan in Paris. Designed by the much sought-after British designer Hassan Abdullah who has worked on Philip Starcke’s new house in London, the store was an opulently decorated four-level denim emporium
2002
Made to order children’ s selvedge jeans were introduced in Europe
March, 2002
2000
EVISU Donna, the first women’s collection was launched
March, 2000
1996
First international trade show held at Pitti Uomo
January, 1996
1995
Launched first sub-label, “Labor”
1994
Started international distribution
1991
Established
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