EVISU

Evisu

EVISU is a Japanese brand founded by Hidehiko Yamane. EVISU derives its name from the Japanese god of prosperity Ebisu; the name was selected because money and fishing are among Yamane's favourite things. The brand is renowned for producing its denim wears through traditional, labor-intensive methods as well as for introducing premium-quality selvedge denim and custom distressing to the Japanese market, which then spread around the world. Initially EVISU’s production line created only about 14 pairs of jeans per day— that was then each caringly hand-painted with the now famous seagull logo. The brand at first was a labor of love as opposed to a commercial venture, and despite its worldwide success and critical acclaim, the brand’s mission to create high-quality products has remained unchanged.

Founded 1991
Industries Streetwear, Contemporary
Headquarter Osaka, Japan
EVISU 2015 Fall/Winter Outerwear Collection
Fashion

EVISU 2015 Fall/Winter Outerwear Collection

A return to the premium.

EVISU x KTZ 2015 Fall/Winter "Murky Denim Storm" Capsule Collection
Fashion

EVISU x KTZ 2015 Fall/Winter "Murky Denim Storm" Capsule Collection

A bold collection inspired by Japanese Kendo traditions.

EVISU 2015 Fall/Winter "Evergreen" Collection
Fashion

EVISU 2015 Fall/Winter "Evergreen" Collection

The Japanese clothier rounds up its fall/winter offering with this bold set.

EVISU Enlists Andreas Bozarth Fornell to Design Hong Kong Store
Fashion

EVISU Enlists Andreas Bozarth Fornell to Design Hong Kong Store

The design keeps the nostalgic red tone of EVISU, whilst enhancing the visual effect with different materials.

EVISU 2015 Fall/Winter "Playful Nostalgia" Collection
Fashion

EVISU 2015 Fall/Winter "Playful Nostalgia" Collection

Vintage sportswear inspired by street art, graffiti, and the subversive youth culture that surrounds them.

EVISU 2015 Fall/Winter “Grandslam” Collection
Fashion

EVISU 2015 Fall/Winter “Grandslam” Collection

Exuding an effortless, sporty aesthetic through reinterpreted athletic styles.

EVISU x New Era 2015 Spring/Summer Cap Collection
Fashion

EVISU x New Era 2015 Spring/Summer Cap Collection

Japanese fashion label EVISU has teamed up with renowned American headgear brand New Era on a

EVISU x Moleskine Special Edition Notebook
Fashion

EVISU x Moleskine Special Edition Notebook

Japanese denim label EVISU has teamed up with Moleskine for a collaborative special edition

EVISU 2015 Spring/Summer Collection
Fashion

EVISU 2015 Spring/Summer Collection

The 2015 spring/summer collection from EVISU explores new territory, fusing elements of “street

EVISU 2015 Spring/Summer Lookbook
Fashion

EVISU 2015 Spring/Summer Lookbook

Japanese denim brand EVISU provides a look at its 2014 spring/summer lookbook. Featuring the

2006

Evisu.com was launched
January, 2006

2004

Opened first shop outside Japan in Paris. Designed by the much sought-after British designer Hassan Abdullah who has worked on Philip Starcke’s new house in London, the store was an opulently decorated four-level denim emporium

2002

Made to order children’ s selvedge jeans were introduced in Europe
March, 2002

2000

EVISU Donna, the first women’s collection was launched
March, 2000

1996

First international trade show held at Pitti Uomo
January, 1996

1995

Launched first sub-label, “Labor”

1994

Started international distribution

1991

Established
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