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Evisu
Profile
Description
EVISU is a Japanese brand founded by Hidehiko Yamane. EVISU derives its name from the Japanese god of prosperity Ebisu; the name was selected because money and fishing are among Yamane's favourite things. The brand is renowned for producing its denim wears through traditional, labor-intensive methods as well as for introducing premium-quality selvedge denim and custom distressing to the Japanese market, which then spread around the world.
Initially EVISU’s production line created only about 14 pairs of jeans per day— that was then each caringly hand-painted with the now famous seagull logo. The brand at first was a labor of love as opposed to a commercial venture, and despite its worldwide success and critical acclaim, the brand’s mission to create high-quality products has remained unchanged.
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Latest Collections
From the likes of KENZO, Louis Vuitton, Gucci, Loewe and more.
Infusing classics with with electric Y2K streetwear energy.
Enlisting Detroit-based musician John FM to tour his native city in style.
Featuring the PEACEMINUSONE x Nike Kwondo 1 “White.”
Featuring the AD2001 Split Logo Work Jacket from Comme des Garçons HOMME.
With a jacket that’s limited to 400 examples and a pair of jeans limited to 500 examples.
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