Evisu | HYPEBEAST

Performance

Profile

Industries

Streetwear, contemporary

Date of Birth 1991

Headquarter Osaka, Japan

Description

EVISU is a Japanese brand founded by Hidehiko Yamane. EVISU derives its name from the Japanese god of prosperity Ebisu; the name was selected because money and fishing are among Yamane's favourite things. The brand is renowned for producing its denim wears through traditional, labor-intensive methods as well as for introducing premium-quality selvedge denim and custom distressing to the Japanese market, which then spread around the world. Initially EVISU’s production line created only about 14 pairs of jeans per day— that was then each caringly hand-painted with the now famous seagull logo. The brand at first was a labor of love as opposed to a commercial venture, and despite its worldwide success and critical acclaim, the brand’s mission to create high-quality products has remained unchanged.

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Latest Collections

Everything Dropping at HBX Archives This Week

Everything Dropping at HBX Archives This Week

Featuring the Louis Vuitton x Supreme Reversible Trench Coat.

By Gillian Chu/Jul 29, 2022

Jul 29, 2022

2,264 Hypes

Billionaire Boys Club and Evisu Take Centre Stage at Wellgosh

Billionaire Boys Club and Evisu Take Centre Stage at Wellgosh

Alongside pieces from Brain Dead, Gramicci and more.

By Tayler Willson/Apr 11, 2022

Apr 11, 2022

4,402 Hypes

8 Drops You Don't Want to Miss This Week

8 Drops You Don't Want to Miss This Week

Featuring Star Trak, Off-White™, Arc’teryx System_A, BAPE and more.

By Nicolaus Li/Jan 19, 2022

Jan 19, 2022

4,178 Hypes

EVISU Revives Its “2000 Baggy Fit Denim” Jeans

EVISU Revives Its “2000 Baggy Fit Denim” Jeans

A first for the brand since the initial early 2000s release.

By Avon Dorsey/Jan 18, 2022

Jan 18, 2022

12,193 Hypes

EVISU and MONOPOLY Recreate the Classic Board Game With New Collection Series

EVISU and MONOPOLY Recreate the Classic Board Game With New Collection Series

Game pattern pieces have updated logos and limited merch.

By Avon Dorsey/Jan 4, 2022

Jan 4, 2022

3,287 Hypes

EVISU Celebrates the Chinese New Year With Tiger-Themed Capsule

EVISU Celebrates the Chinese New Year With Tiger-Themed Capsule

Limited to 400 jackets and 500 pairs of jeans.

By Brycen Saunders/Dec 21, 2021

Dec 21, 2021

3,273 Hypes

EVISU Celebrates Its 30th Anniversary With New Denim Essentials

EVISU Celebrates Its 30th Anniversary With New Denim Essentials

Furthering founder Hidehiko Yamane’s vision with a vintage twist.

By Brycen Saunders/Nov 1, 2021

Nov 1, 2021

3,335 Hypes

8 Drops You Don't Want to Miss This Week

8 Drops You Don't Want to Miss This Week

Featuring Supreme, NOCTA, Palace, Balenciaga, COMME des GARÇONS and more.

By Nicolaus Li/Sep 22, 2021

Sep 22, 2021

13,573 Hypes

A Closer Look at Palace’s Latest Collaboration With EVISU

A Closer Look at Palace’s Latest Collaboration With EVISU

Featuring bomber jackets, legwear and a denim-covered football.

By Tayler Willson/Sep 20, 2021

Sep 20, 2021

12,693 Hypes

Palace Reunites With EVISU For Second Collaborative Capsule

Palace Reunites With EVISU For Second Collaborative Capsule

A continued celebration of the Japanese label’s influence on the London club scene.

By Tayler Willson/Sep 20, 2021

Sep 20, 2021

14,386 Hypes

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