Kota Miura Brings a Gritty Post-Match Vibe to EVISU’s FW25 Collection
Where the brand’s premium craftsmanship meets the rising MMA fighter’s competitive spirit.
Summary
- EVISU taps MMA fighter Kota Miura as the face of its FW25 collection, celebrating strength and confidence through new campaign visuals
- Highlights include the Vintage Velvet Regular Fit Padded Souvenir Jacket and relaxed-fit jeans with Daicock print and wave embroidery
EVISU has named MMA fighter Kota Miura as the face of its Fall/Winter 2025 collection. Known for its premium materials and iconic motifs, EVISU draws inspiration from Miura’s charisma, grit and competitive spirit, translating them into curated streetwear looks that feel fitting for the fighter. Confidence and strength are keywords for the collection, brought to life with a campaign that evokes a post-match vibe.
The range spans a wide range of apparel, from classic denim jackets and oversized outerwear to jeans, each showcasing the brand’s meticulous craftsmanship. Spotlighted styles include the Vintage Velvet Regular Fit Padded Souvenir Jacket, Handbrush Daicock Print with Wave Embroidery Relax Fit Jeans and the Godhead Jacquard Relax Fit Denim Jackets. The lineup is emblazoned with signature embroidery, motif logos and premium fabrics that elevate the designs, while Miura carries the looks with a sense of nonchalance, imbued with post-fight adrenaline.
The collection is now available through EVISU with prices ranging from ¥40,920 – ¥154,000 JPY (approx. $266 -$1,000 USD).
