Ye Drops Visuals for "FRIED"

The first official visual from the album.

?si=wJEVA04dcioez3zP
Music
6.7K 3 Comments
Save

After beginning to roll out the deluxe iteration of VULTURES 2 yesterday – more new songs are presumably set to “be published in real-time,” per the Yeezy website – Ye has unleashed the first official visual from he and Ty Dolla $ign‘s VULTURES follow-up project. The first VULTURES 2 music video arrives to complement the fan-favorite cut, “FRIED.”

The two-and-a-half-minute-long track’s visual remains simple in its form and clean in its visual, animated aesthetic. “FRIED”‘s music video follows a large group of masked individuals – who each don a black hoodie (hood up) and black pants – as they run around a supremely Ye-coded gray, concrete landscape, its layout defined by geometric structures and walls.

“I done had too many friends that died / Sometimes, I can’t believe I’m still alive / She told you I ain’t had it, but she lied,” Ye delivers on the first verse. “Boy, don’t play with me, you know I’m fried.”

Stream the “FRIED” music video above, and stay tuned to Hypebeast for the latest updates surrounding VULTURES 2.

Read Full Article
Text By
Image Credit
Arnold Jerocki/Getty Images
Share this article
Elaina Bernstein
Elaina Bernstein Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

What to Read Next

Ye Announces 'Bully (Deluxe)' Release Date Alongside New Visuals
Music

Ye Announces 'Bully (Deluxe)' Release Date Alongside New Visuals

The multidisciplinary artist locks in a June release for the expanded version of his twelfth studio album.

Ye Unveils Four Pastel Colorways for the Upcoming Yeezy 800
Footwear

Ye Unveils Four Pastel Colorways for the Upcoming Yeezy 800

The retro running silhouette expands beyond its initial monochromatic preview with vibrant new options.

Ye and Bianca Censori's "King" Video Turns Gesture and Space Into a Visual Argument
Music

Ye and Bianca Censori's "King" Video Turns Gesture and Space Into a Visual Argument

Censori draws on architecture and design to build a directorial language rooted in composition, restraint, and symbolic image-making.


Ye Shares First Look at the YEEZY 800
Footwear

Ye Shares First Look at the YEEZY 800

His latest independent footwear model adopts a retro running design in an all-black colorway.

NAKED Collaborates With adidas on Lace-Equipped Tischtennis and Samba
Footwear

NAKED Collaborates With adidas on Lace-Equipped Tischtennis and Samba

Athletic heritage meets elegant design.

BBC ICE CREAM Presents Holiday 2024 Range
Fashion

BBC ICE CREAM Presents Holiday 2024 Range

Clean, classic and colorful.

Yayoi Kusama's 'Infinite Accumulation' Sculpture Swirls in London
Art

Yayoi Kusama's 'Infinite Accumulation' Sculpture Swirls in London

A public commission to celebrate the new Elizabeth Line.

Hodinkee Reunites With TAG Heuer for a Carrera Seafarer Limited Edition
Watches

Hodinkee Reunites With TAG Heuer for a Carrera Seafarer Limited Edition

Marking the two companies’ third collaboration.

Father Found Guilty of Sending 17-Year-Old Son to Murder PnB Rock
Music

Father Found Guilty of Sending 17-Year-Old Son to Murder PnB Rock

The 17-year-old was also arrested but hasn’t been found competent to stand trial.

A ‘Stranger Things’ Prequel Set in 1959 Is Headed to Broadway
Entertainment

A ‘Stranger Things’ Prequel Set in 1959 Is Headed to Broadway

Taking place 24 years before the Netflix series, ‘Stranger Things: The First Shadow’ sees things shake up in Hawkins, Indiana.


Behind the Yellow Doors of Hotel Onitsuka Tiger in Paris

Behind the Yellow Doors of Hotel Onitsuka Tiger in Paris

Presented by Onitsuka Tiger
A conceptual pop-up offering a five-star experience inspired by the brand’s last 75 years.

Wilson's New Signature Roger Federer Rackets Are Two-Plus Years in the Making
Sports

Wilson's New Signature Roger Federer Rackets Are Two-Plus Years in the Making

“I really put in a ton of time to make sure that the rackets were perfect,” said Federer.

Adam Sandler to Release First Comedy Special Since 2018 ‘Love You’
Entertainment

Adam Sandler to Release First Comedy Special Since 2018 ‘Love You’

Directed by longtime collaborator Josh Safdie.

JordanLuca's Second FW24 Collection Is Sexy and Concealed
Fashion

JordanLuca's Second FW24 Collection Is Sexy and Concealed

With the collection focusing on some of its most desired runway silhouettes.

Shai Gilgeous-Alexander Brings His Passion for Vintage Designs to the Converse Weapon
Footwear

Shai Gilgeous-Alexander Brings His Passion for Vintage Designs to the Converse Weapon

The MVP runner-up from this past NBA season is back with another take on the silhouette.

Casablanca's FW24 Campaign Merges Ancient Greece and Modern Glamour
Fashion

Casablanca's FW24 Campaign Merges Ancient Greece and Modern Glamour

Alex Consani stars in Casablanca’s mythological fashion odyssey.

More ▾