Iconic Goalkeepers Iker Casillas and Manuel Neuer Feature in Hisense’s Latest “BEYOND GLORY” Murals Campaign

Consumer electronics brand and official partner of UEFA EURO 2024™ Hisense has unveiled a set of murals as part of its “BEYOND GLORY” global campaign.

Titled “BEYOND GLORY” Ambassador Murals, the artwork celebrates the pursuit of becoming champions at the tournament, and features goalkeeping icons Iker Casillas and Manuel Neuer. Seen in two of the UEFA EURO 2024™ host cities Munich and Berlin, the pieces honor the talent and legacy of the two brand ambassadors who have led their respective countries to victory.

Accompanying the unveiling of the murals in Germany, Hisense has also launched the “BEYOND GLORY” Scavenger Hunt Murals competition to find more murals secretly located in 10 UEFA EURO 2024™ host cities. Fans will be in with a chance to win a range of Hisense products and UEFA EURO 2024™ tickets if they photograph the murals and upload them to social media platforms with the hashtag #BeyondGloryWithHisense. Through QR codes, the murals can also be scanned to reveal a compilation video of moments where goalkeepers and defenders in the games have gone beyond glory.

Translating the “BEYOND GLORY” experience to a physical activation, the Hisense Roadshow will tour five host city centers, and be stationed in each city for three days. It’ll give budding football fans the opportunity to test their goalkeeping skills through a series of shooting challenges with Iker Casillas in attendance, with the brand also exhibiting its latest products.

With the UEFA EURO 2024™ kicking off in Munich on June 14th, Hisense is providing state-of-the-art screen solutions for the tournament’s central VAR Room. The Video Assistant Referee technology in football uses video footage and a team of expert referees to review and assist the on-field referee’s decisions, ensuring greater accuracy and fairness in key moments of the game.

Having recently been ranked the #2 in TV shipments globally, Hisense’s reliable electronics are designed to provide an unparalleled cinematic experience — bringing the stadium atmosphere to your living room. As well as exploring the range of its newest creations including the Hisense ULED TV U7N and Laser TV L9H at the physical activations, the brand will also be showcasing its futuristic tech smart appliances like the Refrigerator BCD-522W and Washing Machine Series 7S at dedicated display spaces near the stadiums on game days.

For more information on the “BEYOND GLORY” Murals Campaign and activation, visit the brand’s Instagram or website.