Swatch Launches The Simpsons-Themed Mother's and Father's Day Collection

Including the “BEST. MOM. EVER.” watch and “BEST. DAD. EVER.” watch.

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Swatch has introduced a unique way to celebrate Mother’s and Father’s Day this year, with two special edition watches featuring characters from The Simpsons.

For Mother’s Day, Swatch showcases the “BEST. MOM. EVER.” watch, starring Marge Simpson. Known as the heart of her family, Marge is depicted with her trademark caring and protective demeanor. The watch features a dial prominently displaying Marge in a loving pose, surrounded by her three children — Bart, Lisa and Maggie. This model, part of the Swatch GENT line, sports a 34 mm case size that’s tailored for smaller wrists, combining elegance with comfort.

Turning to Father’s Day, Swatch celebrates paternal love with the “BEST. DAD. EVER.” model. This watch highlights Homer Simpson, the lovable but often bumbling, family man known for his simple pleasures like Duff beer and donuts. The design captures Homer’s fun and cheerful spirit, sporting his “No.1 Dad” sash across a supersized dial, making it a fitting homage to dads everywhere.

As these watches join the ongoing Simpsons collection, Swatch hints at more exciting releases related to the series in 2024, promising fans that the celebration will continue.

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